Ramon Llamas, research analyst with IDC's Mobile Devices Technology and Trends group, said, "Since basic voice connectivity and affordability are often the key components of demand in emerging markets, device vendors, appropriately, seek to supply low-cost handsets in these markets, which, in turn, has the unfortunate effect of dragging down device ASPs. To stem the decline in ASPs, device vendors are taking steps to rationalize platforms, improve supply chain logistics, and relocate production to low-cost regions."
The top five handset vendors were unchanged in the first quarter, with Nokia, Motorola, Samsung, Sony Ericsson, and LG maintaining their market positions. Nokia bested the others by a wide marging, with 91.1 million units shipped. Motorola's 45.4 million was less than half as much.