gWallet Intros Mobile App Advertising Platform - InformationWeek

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9/8/2010
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gWallet Intros Mobile App Advertising Platform

Partnership with Mobclix helps developers monetize games and other software by delivering targeted ads to iPhones, Androids, and other smartphones.

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Social media monetization developer gWallet today launched a platform that enables mobile app developers to use virtual currency to monetize their apps using branded offers and installs. The new tool is supported by its new partnership with targeted mobile ad exchange Mobclix.

The new self-service solution delivers relevant ads to consumers' iPhones, Androids, Blackberrys, and other smartphone platforms. Developers can bid on installs via an auction-based platform or extend their reach using Mobclix, according to gWallet.

Brands are promoted through traditional offers such as banner ads. Developers also can reach out to their target gaming demographic to promote their apps through other applications.

"Consumers who are playing games on their phones are not willing to complete web-based offers," said Gurbaksh Chahal, gWallet's founder and CEO. "They don't have the time to go through a lot of screens, and they don't want to enter in a lot of information on a small keyboard. We solve that problem by delivering mobile-specific offers and installs from brands they trust."

Since its founding in 2009, gWallet has led campaigns for more than 120 brands in beverage, computer security, and retail categories, the company said. The newest offering is gWallet's first foray into the mobile-specific world.

"Mobile offers add yet another vertical to our business and give advertisers even more exposure to their target customers," said Chahal. "We are excited to be providing our brands with such a complete advertising solution."

Mobclix and gWallet also are working on campaigns targeted at the popular iPad, the companies said, although they did not offer a timeframe.

"As an exchange, we see this as a premium opportunity for publishers, as gWallet's demand from agencies and advertisers is truly unique," said Krishna Subramanian, co-founder of Mobclix. "We'll work closely with gWallet in extending a new class of offers to the mobile consumer -- offers that embrace the new and growing demand for virtual currency as a form of payment."

For Further Reading

High-Spending SMB Marketers Embrace Online Media

iPhone Top Device For Downloads

The 18 Best iPad Apps For SMBs

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