How Does RadioShack Stay In Business? - InformationWeek

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4/25/2007
11:44 AM
Stephen Wellman
Stephen Wellman
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How Does RadioShack Stay In Business?

Leave it to The Onion to ask one of the pressing questions of our time: How does RadioShack stay in business? This clever satire ponders how the age-old retailer manages to survive in the era of Best Buy and Amazon.

Leave it to The Onion to ask one of the pressing questions of our time: How does RadioShack stay in business? This clever satire ponders how the age-old retailer manages to survive in the era of Best Buy and Amazon.Here is the best part of the faux-article, a fake interview with RadioShack's CEO:

"Have you even been inside of a RadioShack recently?" Day asked. "Just walking into the place makes you feel vaguely depressed and alienated. Maybe our customers are at the mall anyway and don't feel like driving to Best Buy? I suppose that's possible, but still, it's just...weird."

After taking over as CEO, Day ordered a comprehensive, top-down review of RadioShack's administrative operations, inventory and purchasing, suppliers, demographics, and marketing strategies. He has also diligently pored over weekly budget reports, met with investors, taken numerous conference calls with regional managers about "circulars or flyers or something," and even spent hours playing with the company's "baffling" 200-In-One electronics kit. Yet so far none of these things have helped Day understand the moribund company's apparent allure.

Seriously, I have to admit I don't know how RadioShack stays in business either. Have any of you shopped at a RadioShack in the last five years? And if so, why?

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