Then February 2005 came. The wireless industry congregated at 3GSM, the international wireless gabfest. Apple and Motorola were set to announce. And then...they didn't. And no one really knew why. We had to wait until September that year to finally see the long-awaited Apple cell phone -- the Motorola Rokr. But, the Rokr didn't rock many people and the device soon turned out to be a big disappointment.
Critics charged that the Rokr was not the real Apple cell phone, merely a taste of what was to come. So, after a few weeks, the rumors started back up and everyone was again waiting for the iPhone.
The iPhone rumors persisted through 2006 and the blogosphere churned on about it endlessly. The iPhone, it seemed, was fast-becoming the consumer electronics version of the Prester John -- a mythical hero who would appear and magically make Internet-enabled cell phones fun and easy to use.
And now, after almost three years of waiting, it's here. But, I can't help but feel a little disappointed. Like my colleague Mitch Wagner, I don't get it. Sure, the iPhone looks cool -- it's got great design and the UI seems amazing. But, I can't really seem to muster the enthusiasm everyone else has. Why? Because after all these years, I am STILL waiting to actually, you know, see the iPhone. The iPhone will not ship until June. I'll have to wait to this summer to see if the iPhone ever really materializes.