iPhone 5se, iPad Air 3: More Details Emerge - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
1/25/2016
01:06 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%

iPhone 5se, iPad Air 3: More Details Emerge

Apple reportedly has a new iPhone, iPad, Watch, and MacBook on deck and ready to launch in the months ahead.

iPhone 7 Rumors: 7 That Have People Talking
iPhone 7 Rumors: 7 That Have People Talking
(Click image for larger view and slideshow.)

Apple is expected to have a handful of new products slated to reach consumers in the months ahead, including a smaller, less-expensive iPhone and a refreshed tablet, wearable, and line of laptops.

Reports last week said the new smartphone will be called the iPhone 5se. The device is expected to have a 4-inch display, and its design will be similar to that of the iPhone 5s. The iPhone 5se's potential feature list includes Apple Pay, curved glass chamfers, and improved cameras.

Initial thinking saw the iPhone 5se packing the 2014-era A8/M8 processor chip combo. However, with the A10 processor due in the iPhone 7 and 7 Plus this fall, Apple doesn't want the smaller iPhone to be seen as lagging the new iPhone with an older processor. That means the iPhone 5se is more likely to include the A9/M9 processor duo. The A9 processor will allow Siri to listen all the time for the "Hey Siri" voice prompt on the iPhone 5se without being plugged in. 9to5mac also reported that the iPhone 5se will likely replace the iPhone 6 and 6 Plus as the low-cost iPhone model once the iPhone 7 and 7 Plus reach the market.

(Image: AleksandarNakic/iStockphoto)

(Image: AleksandarNakic/iStockphoto)

The iPhone 5se may be a welcome addition to Apple's lineup to the phablet-averse, but noted KGI analyst Ming-Chi Kuo isn't impressed. KGI revised its fiscal 2016 iPhone shipment forecast downward.

"While the new 4-inch iPhone has been enjoying the media spotlight, we don't regard the product as innovative, either in terms of form factor (similar to iPhone 5s) or hardware specs," said Kuo. "Moreover, considering the replacement impact on price cuts for iPhone 5s, we lower 2016 fiscal shipments of the new 4-inch model from 18 million to 20 million units to 10 million to 12 million units."

That's a hefty drop, signaling a lack of confidence in the smaller iPhone as a turn-around product. KGI also estimates shipments of the entire iPhone line will show drops in the fourth quarter of 2015 and first quarter of 2016, when compared to the year-ago periods, thanks to a slowdown in sales of the newest models.

[Read iOS 9.2.1 Gives Older iPhones a Performance Boost.]

The iPad Air 3 and new MacBooks expected to arrive before July have KGI feeling better about Apple's future. "We see MacBook as a stronger candidate for becoming a theme given solid growth in the business segment, as well as a potential upgrade to hit the market," said Kuo.

The iPad Air 3 is believed to be a smaller version of the iPad Pro, which means it may gain support for the Apple Pencil and stereo speakers. The iPad Air 3 may also gain 3D Touch.

There's not much data on the refreshed line of MacBooks, but they are expected to see a new design.

Additionally, this spring will see some new bands made available for the Apple Watch, but a full second-edition wearable isn't slated to arrive until the fall.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Threaded  |  Newest First  |  Oldest First
PedroGonzales
50%
50%
PedroGonzales,
User Rank: Ninja
1/25/2016 | 6:18:57 PM
are new innovation, just enhancements
Apple's engine of innovations is drying up.  Their recent products are enhancements of their establish product.  I do like their line of Macbook air books.  Lighter laptops are great for travel and for my back as well.   Besides an Iwatch, I do not think Apple may delve in other areas.  Apple tv hasn't really picked up.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/26/2016 | 8:46:45 AM
Re: are new innovation, just enhancements
Pedro, 

There is not too much left to be invented for now. To create a new productor there are technologies and materials that need to evolve first. Everyone's products are enhancements of previous product generations. 

Do you have an idea of a new product in mind? 

-Susan

 
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/26/2016 | 9:40:05 AM
Re: are new innovation, just enhancements
Susan,

I am surprised that a massive-massive Apple fan like yourself is basically telling the truth about the company-"Not much innovation left in Apple today).LOL!!!!

I have been warning about this fact for the last 2 years or so.

By selling a 4 inch Screen phone,Apple is trying to attack the lower end of the smartphone market(where already most Chinese,Indian and Samsung have captured the entire market space).

This is a strategy which is BOUND TO FAIL.

By saying your products are not premium anymore(more Mass-market);Apple will automatically ensure that it can no longer command the Pricing Premium it once had(Already happening in India,where Apple Products are discounted like crazy today-WHich Samsung has had to face for 2 years now).

Do not be surprised if Apple stock crashes to less than 50% of where it is today in the next year or so.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/26/2016 | 9:50:59 AM
Re: are new innovation, just enhancements
Ashish, not too fast. :) I was not referring to Apple. I am more saying that in general there is too little, or nothing at this moment that can be invented. I think you have to revise and correct that sentence that you seem to be quoting me because That's not what I said. People demand innovation when there is little that can be done when new materials and other technologies are currently under development. Apple has said countless times that the company is about quality products. I one made a paralellism with the automotive industry, remember? -Susan
mejiac
50%
50%
mejiac,
User Rank: Ninja
1/26/2016 | 3:36:38 PM
Re: are new innovation, just enhancements
@Susan Fountané,

I agree with your statement. Many features that haven't been out for even a year (Apple Watch for example) are still finding there ground, and developers are still tryign to learn how to leverage it for their product portfolio. Things need to settle before we can really identify what future needs will folks want.

I think it's come to the point that some foks will upgrade purely as a fashion statements, otherwise because they held back and waited a generation or two before upgrading their phones. If we look back, mainly the Apple Watch has provided some innovation, but everything is simply upgrading harware, making things faster, but not new.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/27/2016 | 6:06:24 AM
Re: are new innovation, just enhancements
Mejiac, I believe people sometimes demand more than what they can really absorb. This is the case with technology and devices. Most people never have the time to try, or even know about the existence of many features their iPhone and iPad have, for instance. Many who complain about "lack of innovation" don't even have an iPhone or iPad. They just go following the crowd. I would like to know if there is one single person who knows every single aspect of the latest iPhone. Here my point is this: Is there a real point for developers and electronics manufacturers to rush when what they have just launched a year ago has not been used yet, or not at full capacity? What are people complaining about and why? And Yes, you are right, many people who upgrade is just for the sake of upgrading. You are also right in what you say about the Apple Watch. The innovation comes in upgrading features, making this better and faster, not in provide a new one. That is what many people don't understand. -Susan
mejiac
50%
50%
mejiac,
User Rank: Ninja
1/27/2016 | 2:07:04 PM
Re: are new innovation, just enhancements
@Susan Fourtane,

Spot on!

And you ask a very important question: Why are developers rushing after only release the previos iteration less than a year ago? I mean, from a project development point of view it must be exhausting to come up and deliver new features, only for most folks to not know about and then work on the next iteration.

What is interesting is that there are so many budget friendly devices that provide just the right amount of functionality that should suffice what most users really need, yet they don't sell as well as more premium products that are certaintly under utilized (despite many articles explaning how to use them)
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/26/2016 | 4:21:32 PM
Re: are new innovation, just enhancements
Susan,

LOL!

But you have'nt denied it either!

And in the "In General all Smartphone companies" ,Apple is very much included.LOL!!!

The thing is that Apple no longer considers themselves a Premium Brand if they did they would have never bothered to release a new 4inch phone.

That itself ensures there will be an enormous amount of Brand Cannibilization going ahead(Given that they are'nt quite innovating are they today)???

So my point stands too.

Does'nt it?

LOL!
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/27/2016 | 5:42:49 AM
Re: are new innovation, just enhancements
Ashish, you didn't get my point. :( All the innovation discussion started connected to devices. I said pretty much there is nothing to be invented at the moment, and I was referring to creating a new device. Innovation now goes through improving the existing devices. Here, I Apple is doing very well. At least, I am happy with all the new features, adds, and improvements in both iOS, OS X, MacBooks, iPhones, and iPads. I have always said that only when are working with Apple products you truly see what they can do. There is no way of being able to know everything about them unless you live with them on a daily basis. Apple still is a premium brand. And again, how many times have you heard rumors about things that never reach the market? So again, not to fast with assumptions. :) -Susan
akhan088
50%
50%
akhan088,
User Rank: Apprentice
2/12/2016 | 11:42:14 PM
Re: new innovation by APPLE
Admittedly Apple Products from design to marketing are very good.  However,  it is my considered opinion that Apple hype and glow in the market creates a momentem of much demand that is way too highly prized and no matter what people like Susan here Apple is no Rolls Royce amongst smart phone as most phones running Google OS have lower prices and better feautures comaperd to IPHONES.    

Unless Apple lowers prices to compete with very strong prouducts emrging now on the market like the Chinese Smart Phone Huwei 6E for Google,   Apple will see a decline in sales in years to come.   There is no way Apple could keep on doing better than the rest smart phone makers.  

As a frequent vistor to nearby Malls,   I now see a marked decline in number of people /customres showing up at many Apple Stores on EAST COAST.    I feel the new Apple SE mentined here will not generate much Sales for Apple this year till Apple 7 appears in Fall thie year.   Till that time I will reserve my judgment. 

 

 

 
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
2/27/2016 | 9:50:01 AM
Re: new innovation by APPLE
Akhan,

I share your sentiments entirely.

Let me also add that now that the Big 3 Carriers are moving away from the Phone Subsidy Model,Apple's fat profit margins here in the US are going to be much-much lower going ahead.

I for one can't see them sponsoring Zero down plans for all those Americans who are struggling to make ends meet and/or on Food Stamps(45 million of them).

Apple better be prepared for a big downswing in Sales as well as Prices going ahead if they want to retain their market-share).

That's the only way its gonna work now.

 
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/27/2016 | 6:40:54 AM
Re: are new innovation, just enhancements
Ashish, also, a smaller iPhone doesn't mean that Apple is not a premium brand anymore. It only means that there are people who prefer a smaller phone and for them. Another thing is that always the sales of the S models are lower than the previous generation. This will change again with the iPhone 7 and iPhone 7 Plus later this year. -Susan
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/27/2016 | 1:44:23 PM
Re: are new innovation, just enhancements
Susan,

I request you to read up on the latest(Quarterly) Sales Report  that Apple just released today.

That's when you will get my point.

It also does'nt help Apple's case that US Telecom Providers are aggressively moving away from the old Carrier Subsidy Model for Phones.When consumers have to pay the entire cost of the Phoneupfront;their behavior most definitely becomes more conservative and circumspect.

This is a development which can't be neglected.

And neither is there any doubt that they are aggressively cutting prices in China and India in their desperation to grab market-share there.

 
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/27/2016 | 2:01:10 PM
Re: are new innovation, just enhancements
Ashish, 

Yes, thanks. I will read today's sales report. 

I have to agree with you. Having to pay the entire cost of the phone certainly affects sales. And trying to get a better slice in the Chinese and Indian market certainly means lowering prices. 

-Susan 
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/27/2016 | 2:25:20 PM
Re: are new innovation, just enhancements
Susan,

This article talks very clearly about the collapse of iPhone and iPad sales and how tough the future looks for Apple now-www.fiercemobileit.com/story/apples-iphone-and-ipad-struggles-are-real/2016-01-26

Its not going to smooth sailing for Apple anymore.Just like Samsung they have a massive Battle ahead of themselves .
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
2/5/2016 | 1:12:53 PM
Re: are new innovation, just enhancements
Thanks for that link, Ashish. Susan
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/28/2016 | 9:53:38 AM
Re: are new innovation, just enhancements
Susan,

One more very interesting report just in.

JD.com(one of China's biggest E-commerce vendors) just cut the prices of all the latest iPhones by 20% to promote sales ahead of the Lunar Calendar Holiday(by far the biggest shopping season in China).

Even at this time(when most consumers buy stuff) you need to cut prices to make any sales.

What does that tell You?

No real demand .

The other report came form our very own Informationweek-iPhones lack the Mojo!

What is left to say now?

 
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
1/31/2016 | 3:00:41 AM
Re: are new innovation, just enhancements
Ashish, since I am an iPhone user I can tell you there is no better similar device that has convinced me in any way to be superior than the iPhone. I use it as one of work tools and has proven to deliver more than I expected and more than what I knew the device could do. I would not change my iPhone 6 Plus for any other, and will upgrade to iPhone 7 Plus without a second thought. You really need to know the device to see what is worth. One invaluable thing is, again, that Apple devices work. About the Lunar Calendar holiday sales I imagine it's just the same like the crazy Christmas holiday season. You see sales everywhere before, during, and after. We know absolutely all the productors sold are way overpriced. Giving the incentive to a discount on iPhones attract customers who will not only possibly buy an iPhone, but other products as well. It's just a marketing strategy that proves to be effective in any part of the world. Now, it's true that the demand forf iPhones in China is lower than in other parts of the world. Local brands have a real impact in China. It's the same that once happened with Nokia phones in Finland. Back then, no other phone manufacturer sold better than Nokia. -Susan
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
2/27/2016 | 9:45:40 AM
Re: are new innovation, just enhancements
Susan,

How are reading the current fight between the FBI and Apple?

After all Apple had no issues shipping all Consumers Data wholesale to the NSA before Snowden exposed it openly for the entire world to see?

[I can't believe that Apple had absolutely no inkling of what was happening with all their Consumers Data before snowden exposed it).

Don't you feel this is all Drama and theatrics on Apple's part?

 
Ashu001
50%
50%
Ashu001,
User Rank: Ninja
1/26/2016 | 9:43:45 AM
Re: are new innovation, just enhancements
Pedro,

Good points!

The lackof innovative products from Cupertino automatically means there is no Wow! factor attached to their Devices anymore.

Its become more workmanlike today.

This is where the Marketing(&Technical ) Genius of Steve Jobs shone through.

Gosh,They really are missing him now.Are'nt they?
batye
50%
50%
batye,
User Rank: Ninja
1/26/2016 | 8:44:51 PM
iphone's not selling fast
6s and 6s plus iphones is not selling fast as apple expect it... now Apple gonna try to grab consumers with low price iphones 5se :) 
News
How COVID is Changing Technology Futures
Jessica Davis, Senior Editor, Enterprise Apps,  7/23/2020
Slideshows
10 Ways AI Is Transforming Enterprise Software
Cynthia Harvey, Freelance Journalist, InformationWeek,  7/13/2020
Commentary
IT Career Paths You May Not Have Considered
Lisa Morgan, Freelance Writer,  6/30/2020
White Papers
Register for InformationWeek Newsletters
2020 State of DevOps Report
2020 State of DevOps Report
Download this report today to learn more about the key tools and technologies being utilized, and how organizations deal with the cultural and process changes that DevOps brings. The report also examines the barriers organizations face, as well as the rewards from DevOps including faster application delivery, higher quality products, and quicker recovery from errors in production.
Video
Current Issue
Special Report: Why Performance Testing is Crucial Today
This special report will help enterprises determine what they should expect from performance testing solutions and how to put them to work most efficiently. Get it today!
Slideshows
Flash Poll