iPhone 5se, iPad Air 3: More Details Emerge - InformationWeek

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IoT
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Commentary
1/25/2016
01:06 PM
Eric Zeman
Eric Zeman
Commentary
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iPhone 5se, iPad Air 3: More Details Emerge

Apple reportedly has a new iPhone, iPad, Watch, and MacBook on deck and ready to launch in the months ahead.

iPhone 7 Rumors: 7 That Have People Talking
iPhone 7 Rumors: 7 That Have People Talking
(Click image for larger view and slideshow.)

Apple is expected to have a handful of new products slated to reach consumers in the months ahead, including a smaller, less-expensive iPhone and a refreshed tablet, wearable, and line of laptops.

Reports last week said the new smartphone will be called the iPhone 5se. The device is expected to have a 4-inch display, and its design will be similar to that of the iPhone 5s. The iPhone 5se's potential feature list includes Apple Pay, curved glass chamfers, and improved cameras.

Initial thinking saw the iPhone 5se packing the 2014-era A8/M8 processor chip combo. However, with the A10 processor due in the iPhone 7 and 7 Plus this fall, Apple doesn't want the smaller iPhone to be seen as lagging the new iPhone with an older processor. That means the iPhone 5se is more likely to include the A9/M9 processor duo. The A9 processor will allow Siri to listen all the time for the "Hey Siri" voice prompt on the iPhone 5se without being plugged in. 9to5mac also reported that the iPhone 5se will likely replace the iPhone 6 and 6 Plus as the low-cost iPhone model once the iPhone 7 and 7 Plus reach the market.

(Image: AleksandarNakic/iStockphoto)

(Image: AleksandarNakic/iStockphoto)

The iPhone 5se may be a welcome addition to Apple's lineup to the phablet-averse, but noted KGI analyst Ming-Chi Kuo isn't impressed. KGI revised its fiscal 2016 iPhone shipment forecast downward.

"While the new 4-inch iPhone has been enjoying the media spotlight, we don't regard the product as innovative, either in terms of form factor (similar to iPhone 5s) or hardware specs," said Kuo. "Moreover, considering the replacement impact on price cuts for iPhone 5s, we lower 2016 fiscal shipments of the new 4-inch model from 18 million to 20 million units to 10 million to 12 million units."

That's a hefty drop, signaling a lack of confidence in the smaller iPhone as a turn-around product. KGI also estimates shipments of the entire iPhone line will show drops in the fourth quarter of 2015 and first quarter of 2016, when compared to the year-ago periods, thanks to a slowdown in sales of the newest models.

[Read iOS 9.2.1 Gives Older iPhones a Performance Boost.]

The iPad Air 3 and new MacBooks expected to arrive before July have KGI feeling better about Apple's future. "We see MacBook as a stronger candidate for becoming a theme given solid growth in the business segment, as well as a potential upgrade to hit the market," said Kuo.

The iPad Air 3 is believed to be a smaller version of the iPad Pro, which means it may gain support for the Apple Pencil and stereo speakers. The iPad Air 3 may also gain 3D Touch.

There's not much data on the refreshed line of MacBooks, but they are expected to see a new design.

Additionally, this spring will see some new bands made available for the Apple Watch, but a full second-edition wearable isn't slated to arrive until the fall.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
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Susan Fourtané
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Susan Fourtané,
User Rank: Author
1/27/2016 | 6:40:54 AM
Re: are new innovation, just enhancements
Ashish, also, a smaller iPhone doesn't mean that Apple is not a premium brand anymore. It only means that there are people who prefer a smaller phone and for them. Another thing is that always the sales of the S models are lower than the previous generation. This will change again with the iPhone 7 and iPhone 7 Plus later this year. -Susan
Susan Fourtané
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Susan Fourtané,
User Rank: Author
1/27/2016 | 6:06:24 AM
Re: are new innovation, just enhancements
Mejiac, I believe people sometimes demand more than what they can really absorb. This is the case with technology and devices. Most people never have the time to try, or even know about the existence of many features their iPhone and iPad have, for instance. Many who complain about "lack of innovation" don't even have an iPhone or iPad. They just go following the crowd. I would like to know if there is one single person who knows every single aspect of the latest iPhone. Here my point is this: Is there a real point for developers and electronics manufacturers to rush when what they have just launched a year ago has not been used yet, or not at full capacity? What are people complaining about and why? And Yes, you are right, many people who upgrade is just for the sake of upgrading. You are also right in what you say about the Apple Watch. The innovation comes in upgrading features, making this better and faster, not in provide a new one. That is what many people don't understand. -Susan
Susan Fourtané
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Susan Fourtané,
User Rank: Author
1/27/2016 | 5:42:49 AM
Re: are new innovation, just enhancements
Ashish, you didn't get my point. :( All the innovation discussion started connected to devices. I said pretty much there is nothing to be invented at the moment, and I was referring to creating a new device. Innovation now goes through improving the existing devices. Here, I Apple is doing very well. At least, I am happy with all the new features, adds, and improvements in both iOS, OS X, MacBooks, iPhones, and iPads. I have always said that only when are working with Apple products you truly see what they can do. There is no way of being able to know everything about them unless you live with them on a daily basis. Apple still is a premium brand. And again, how many times have you heard rumors about things that never reach the market? So again, not to fast with assumptions. :) -Susan
batye
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batye,
User Rank: Ninja
1/26/2016 | 8:44:51 PM
iphone's not selling fast
6s and 6s plus iphones is not selling fast as apple expect it... now Apple gonna try to grab consumers with low price iphones 5se :) 
Ashu001
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Ashu001,
User Rank: Ninja
1/26/2016 | 4:21:32 PM
Re: are new innovation, just enhancements
Susan,

LOL!

But you have'nt denied it either!

And in the "In General all Smartphone companies" ,Apple is very much included.LOL!!!

The thing is that Apple no longer considers themselves a Premium Brand if they did they would have never bothered to release a new 4inch phone.

That itself ensures there will be an enormous amount of Brand Cannibilization going ahead(Given that they are'nt quite innovating are they today)???

So my point stands too.

Does'nt it?

LOL!
mejiac
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mejiac,
User Rank: Ninja
1/26/2016 | 3:36:38 PM
Re: are new innovation, just enhancements
@Susan Fountané,

I agree with your statement. Many features that haven't been out for even a year (Apple Watch for example) are still finding there ground, and developers are still tryign to learn how to leverage it for their product portfolio. Things need to settle before we can really identify what future needs will folks want.

I think it's come to the point that some foks will upgrade purely as a fashion statements, otherwise because they held back and waited a generation or two before upgrading their phones. If we look back, mainly the Apple Watch has provided some innovation, but everything is simply upgrading harware, making things faster, but not new.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
1/26/2016 | 9:50:59 AM
Re: are new innovation, just enhancements
Ashish, not too fast. :) I was not referring to Apple. I am more saying that in general there is too little, or nothing at this moment that can be invented. I think you have to revise and correct that sentence that you seem to be quoting me because That's not what I said. People demand innovation when there is little that can be done when new materials and other technologies are currently under development. Apple has said countless times that the company is about quality products. I one made a paralellism with the automotive industry, remember? -Susan
Ashu001
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Ashu001,
User Rank: Ninja
1/26/2016 | 9:43:45 AM
Re: are new innovation, just enhancements
Pedro,

Good points!

The lackof innovative products from Cupertino automatically means there is no Wow! factor attached to their Devices anymore.

Its become more workmanlike today.

This is where the Marketing(&Technical ) Genius of Steve Jobs shone through.

Gosh,They really are missing him now.Are'nt they?
Ashu001
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Ashu001,
User Rank: Ninja
1/26/2016 | 9:40:05 AM
Re: are new innovation, just enhancements
Susan,

I am surprised that a massive-massive Apple fan like yourself is basically telling the truth about the company-"Not much innovation left in Apple today).LOL!!!!

I have been warning about this fact for the last 2 years or so.

By selling a 4 inch Screen phone,Apple is trying to attack the lower end of the smartphone market(where already most Chinese,Indian and Samsung have captured the entire market space).

This is a strategy which is BOUND TO FAIL.

By saying your products are not premium anymore(more Mass-market);Apple will automatically ensure that it can no longer command the Pricing Premium it once had(Already happening in India,where Apple Products are discounted like crazy today-WHich Samsung has had to face for 2 years now).

Do not be surprised if Apple stock crashes to less than 50% of where it is today in the next year or so.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
1/26/2016 | 8:46:45 AM
Re: are new innovation, just enhancements
Pedro, 

There is not too much left to be invented for now. To create a new productor there are technologies and materials that need to evolve first. Everyone's products are enhancements of previous product generations. 

Do you have an idea of a new product in mind? 

-Susan

 
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