iPhone Ad Market Share Surges To 40 Percent - InformationWeek
IoT
IoT
Mobile
Commentary
9/30/2009
04:45 PM
Eric Ogren
Eric Ogren
Commentary
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

iPhone Ad Market Share Surges To 40 Percent

According to mobile advertising company AdMob, the iPhone's world-wide smartphone market share has reached 40% in just over two years. Meanwhile, competitors Nokia and RIM lost ground.

According to mobile advertising company AdMob, the iPhone's world-wide smartphone market share has reached 40% in just over two years. Meanwhile, competitors Nokia and RIM lost ground.OK, before you cry foul, remember that AdMob serves ads. This means that 40% of the traffic it sees from its ad network is coming from iPhones. It doesn't mean that the iPhone represents 40% of all smartphones that are actually in the market.

That said, the trends paint the real picture here. The iPhone's presence around the world grew from 33% to 40%. That's an increase of 21%. In North America, the iPhone grasps some 52% of the market. The increase in market share is more important than how many devices are actually being used.

At the same time, Symbian OS's market share dropped around the world from 43% to 34%. That's a 20.9% drop in market share. Interesting how Apple's market share went up 21% and Symbian's dropped nearly the exact same amount.

Other market share losers were RIM (from 10% to 8%), Windows Mobile (from 7% to 4%) and Palm OS (from 3% to 1%). I am somewhat surprised to see RIM's drop in market share, as it continues to have top-ten-selling smartphones. Its no big surprise to see Windows Mobile falter a bit. Everyone knows that Windows Mobile 6.5 is coming out soon, and it's not unreasonable to suspect that people are waiting for it to be released. Last, Palm OS is a dead OS that is being replaced by webOS.

Aside from the iPhone, the only other mobile platforms to increase in market share were Android, which grew from 2% to 7%, and Palm's webOS, which jumped from 0% to 4%.

All of these changes occurred over the last six months, says AdMob.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll