AT&T says it saw a 41% increase last quarter in iPhone connections at wireless hotspots.
The latest iPhone software has led to surge in Wi-Fi connections, according to data from AT&T.
The second largest U.S. wireless carrier said nearly 15 million users connected to their public wireless hotspots last quarter, which is a 41% increase from the previous quarter. One of the major reasons for this is that the iPhone 3.0 software makes it easier for users to log on to AT&T's Wi-Fi at places such as Starbucks, McDonald's, and other public locations.
Prior to the 3.0 software, logging in was considered tedious. Users had to enter a phone number, receive an SMS message, and then click a link in that text message to access the Wi-Fi. The latest firmware automatically detects and logs in iPhone users without the two-step authentication process.
"Our Wi-Fi network is a competitive differentiator for AT&T and a major value for our customers," said David Christopher, AT&T's chief marketing officer, in a statement. "It's another reason that twice as many smartphone customers choose AT&T than any other carrier."
AT&T offers iPhone and BlackBerry users free Wi-Fi at certain public venues, and it is seeing increased interest in this. The company said it has already had 25.6 million Wi-Fi connections for 2009, which already surpasses the 20 million times the service was used in all of 2008. The service also has the added benefit of easing demand on AT&T's 3G network, which many iPhone users have complained about.
AT&T rivals are also using Wi-Fi as a value-add for subscribers, as multiple T-Mobile smartphones can use Wi-Fi as part of the company's HotSpot@Home home-calling service. Verizon is giving its FiOS customers free Wi-Fi access at more than 100,000 hotspots around the world, and Sprint Nextel is requiring its future BlackBerry smartphones to sport Wi-Fi chips.
The iPhone may be your next full-function computer. InformationWeek has published an independent analysis of this topic. Download the report here (registration required).
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.