This is total BS, and I'm tired of hearing it. First of all, there is a good reason why Apple is the only smartphone and tablet maker making a profit other than Samsung, and Samsung's profit is pitiful. All the rest are losing money. One major reason for that is that they give the farm away. If you look at the price of the top performing Compact Flash and SD cards, you'll see that they're pretty expensive. In testing at Anandtech, and others, you will also see that Apple's storage speeds are significantly higher than their competitors. Why? Because Apple is using more expensive flash storage. Apple used to charge another $100 moving from 16GB to 32, and another $100 to move to 64GB. That's been dropped in half as they move you directly to 64GB for $100, so it's not as though Apple hasn't cut the price of storage over the years, because they have. But also comparing the dismal performance of cheap flash cards to even the slower internal storage in Android devices is a mistake. In order to approach the internal flash speeds, you need a card rated at a speed of "1,000". Check the pricing on those.