The local Web sites will include local breaking news, updated headlines, current weather conditions, forecasts, live radar, and updated sports scores. The content will be searchable, so users can find the local news and information that matters most to them.
"Consumers value local content for news that affects their daily lives," said Julie Burrows, Internet Broadcasting's EVP of marketing, research, and product development.
Of course, a big part of the deal is advertising. More than just static banners, Crisp and Internet Broadcasting are offering advertisers microsites, which let them build custom sites that can be used to pitch their products more effectively on mobile devices. Crisp Wireless's mLogic platform will automatically detect what device is being used and optimize the WAP site for each handset.
The other 26 markets will launch in the coming months.