Except in software for big businesses. "Enterprises have a lot of complex requirements," he told investors. "And although some of the advertising might be able to be tactically used in certain products within that market, I think that's probably going to stay predominantly in the model that it is within."
It's an interesting point. One size doesn't fit all in the business world. Companies have shifting needs and shifting workforces. Presumably, workers don't need to be distracted by ads, either.
Yet it's not at all clear what specific "requirements" make it so an ad-supported model doesn't work in business, or what products Ozzie and co. will choose for advertising's "tactical" use there. I guess we'll have to wait and see; Microsoft's still in diapers when it comes to ad-supported products.