This is important because the flood of mobile content coming our way hasn't even really begun to trickle yet. While people download movies for their iPods or other handheld devices here and there, the nearly-available mobile video and music delivery systems mean we'll have more content spread over more platforms (smartphones, laptops, desktops, in-vehicle systems, your watch) than we may know what to do with. Anything the enables easier transitions between devices and platforms is welcome news.
"We believe Microsoft PlayReady technology will accelerate deployment this year of many services that carriers see as important for the next generation of wireless communications," said Jim Ryan, vice president of data services at Cingular Wireless in a press release. "Microsoft's digital media expertise and its balance between the needs of the carriers and the interest of consumers is a very positive step for the delivery of mobile entertainment."
PlayReady should be available in the first half of 2007.