Microsoft's Selfie App A Hit With iPhone Users - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile
Commentary
1/25/2016
02:16 PM
Dawn Kawamoto
Dawn Kawamoto
Commentary
50%
50%

Microsoft's Selfie App A Hit With iPhone Users

Microsoft added new features to its month-old Selfie app for iOS, as it touted the app's more than 500,000 downloads within its first two weeks. But had Microsoft added a video feature, its download rate may have been substantially more.

Best Free iPhone, Android Apps: Our Top 10
Best Free iPhone, Android Apps: Our Top 10
(Click image for larger view and slideshow.)

Microsoft boasted that its Selfie app generated more than 500,000 downloads within its first two weeks of launching, but the software giant might have snagged far more had it added video capabilities along with the features it recently added to its month-old photo enhancement app.

Microsoft, in its latest Selfie app update, added a feature that aims to make it easier for social sharing via Apple's iOS, fixed a crash issue in airplane mode, and enabled a rating feature in the setting page.

Additionally, the update also has added Digital Face Clean that removes such facial features as wrinkles, but keeps core features like a mustache or someone's hair in place, according to Microsoft's blog post. Microsoft Selfie also automatically compensates for lighting levels, as in situations where the photo would otherwise be backlit.

(Image: Microsoft via iTunes)

(Image: Microsoft via iTunes)

"Microsoft Selfie can produce professional looking photos," Peggy Dai, program manager of the Microsoft incubation team, adding, "Within two weeks after releasing, our app has achieved more than half a million downloads, which is a lovely surprise for our team."

Contrast that download performance with that of startup Dubsmash, which allows users to create and share dubbed lip-synching videos. Between its launch in Nov. 2014 through its announcement in Aug. 2015, it surpassed 75 million downloads -- an average of 3.75 million downloads every two weeks. Dubsmash also noted at the time its app had ascended to the No. 1 spot on Apple's App Store in 78 countries.

Other companies that allow users to ham it up for video selfies include pioneer SnapChat and Musical.ly, for example.

[Read Microsoft's Mimicker Alarm App Powered by AI.]

Video selfies are expected to be hot in the coming years, according to research firm Gartner. In a 2014 announcement, Gartner predicted that "live video broadcasting will be the new 'selfie'" by 2017. Gartner also noted, "Although live and user-generated video is still less accessible than static photography, it is also growing in popularity."

Brian Blau, Gartner research director said in the statement, "The next generation of consumer services and products has one main theme in common and that is video."

Dawn Kawamoto is an Associate Editor for Dark Reading, where she covers cybersecurity news and trends. She is an award-winning journalist who has written and edited technology, management, leadership, career, finance, and innovation stories for such publications as CNET's ... View Full Bio
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
Page 1 / 2   >   >>
nasimson
50%
50%
nasimson,
User Rank: Ninja
1/29/2016 | 8:51:38 AM
Re: Bizarre beauty standards
@SunitaT0: You want to know why. Ask trillion dollar cosmetic industry.
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
1/28/2016 | 10:49:14 PM
Re: Am I missing something?
I am underwhelmed by the whole "app market" these days, so perhaps I am not the cynical voice to follow. I've read a little about the Peach app that took the "world" by storm for a few days recently, and it all seems very, very derivative at this point. A new app, a new social platform that mixes the best of this app and that tool ... how about an app to cure cancer? That would impress me.
progman2000
50%
50%
progman2000,
User Rank: Ninja
1/28/2016 | 7:02:41 PM
Re: Am I missing something?
No, I don't think you're missing anything. I am sufficiently underwhelmed as well.
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
1/28/2016 | 6:04:29 PM
Re: Bizarre beauty standards
Sunita, that's an amazing demographic and not what I expected. Do youngsters even know what Microsoft is? Is that your supposition? Or did you see that target demo somewhere?
SunitaT0
50%
50%
SunitaT0,
User Rank: Ninja
1/27/2016 | 2:45:18 PM
Re: Bizarre beauty standards
@Broadway: The app really is targeted for 15-25 years of age people. And hey if someone finds peace in seeing their unreal beautified pictures on their computers or on their phones, then who are we to debate whether that is right or wrong?
SunitaT0
50%
50%
SunitaT0,
User Rank: Ninja
1/27/2016 | 2:43:03 PM
Re: Bizarre beauty standards
@Whoopty: Every photo app nowadays promotes unreal perfection. Look at B612. I see my selfies clicked there and I see myself in the mirror. Such differences are hard to digest.
SunitaT0
50%
50%
SunitaT0,
User Rank: Ninja
1/27/2016 | 2:41:22 PM
Re: Bizarre beauty standards
@Nasimson: They have been and I haven't the slightest clue why. However it is good for showbusiness because we tend to like sharp and "pointy" things. Also things that look like "rich".
nasimson
50%
50%
nasimson,
User Rank: Ninja
1/26/2016 | 8:47:31 AM
Re: Bizarre beauty standards
> Does unreal perfection really need to be the norm?

@Whoopty:

Look at the covers of PlayBoy, Vogue, Metro, Vanity ... Aren't the slimmest & fairest have already been made ideals (and idols) by the popular media?
Broadway0474
50%
50%
Broadway0474,
User Rank: Ninja
1/26/2016 | 8:38:10 AM
Re: Bizarre beauty standards
Whoopty, I suppose that's why everyone is downloading it --- that ability to give yourself a facelift before sending out any photos. So I change my opinion --- the app must be doing well with baby boomers and the teenage demo.
Whoopty
50%
50%
Whoopty,
User Rank: Ninja
1/26/2016 | 7:07:44 AM
Bizarre beauty standards
Filtering and auto-correcting images to take a better picture is one thing, but removing wrinkles and essentially automatically photoshopping people is a really disappointing addition. Does unreal perfection really need to be the norm?
Page 1 / 2   >   >>
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll