This was really interesting and useful, thanks. I find myself scratching my head when the subject of wearable tech comes up because it's really not "new" and it's also not nearly specific enough to appeal to average consumers. That latter point is covered in Myth #1, and I do think that piece is a big hurdle here. If wearable technology remains too broadly defined and encompasses a whole range of products and services, how will consumers even know what they want, and what to go shopping for? The industry needs to alter its messaging to appeal to consumers' needs. While I'm not a Google Glass fan, I think that Google has managed to generate buzz around the product by marketing it for what it is, and not throwing it into the "wearable tech" bucket.