Amazon Buy Button: 1-Click Ordering Minus The Click - InformationWeek
IoT
IoT
Mobile // Mobile Applications
News
3/31/2015
07:46 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
100%
0%

Amazon Buy Button: 1-Click Ordering Minus The Click

With its Dash Button and Dash Replenishment Service, Amazon aims to take the Internet of Things mainstream.

11 IoT Programming Languages Worth Knowing
11 IoT Programming Languages Worth Knowing
(Click image for larger view and slideshow.)

The Internet of Things went mainstream on Tuesday when Amazon introduced a device with a button that can be pressed to order consumable goods when supplies run low.

The device, called the Dash Button, is a plastic fob with a single button. Once associated with a specific product through the Amazon app on the customer's smartphone, it will transmit a goods order to Amazon's cloud.

The Dash Button represents a more vendor-specific version of the Flic wireless smart button, which can be configured to trigger software-driven actions on a smartphone or other network-connected appliances.

Amazon is also offering a virtual version of its button -- an API that appliance-makers can use to implement their own refill ordering button in their hardware.

Like the Dash Button, the integrated button connects to Amazon through the Internet wirelessly, or through a proxy, to place consumable replenishment orders from Amazon on behalf of the product owner. It provides one-click ordering without that one click. As an example, Amazon suggests that an automated pet food dispenser could, if capable of measuring its supply of pet food, automatically order more food delivered when the supply gets low.

To accomplish this feat of a-commerce – "a" is for automated – the Dash Button and the integrated button communicate with Amazon's Dash Replenishment Service (DRS).

(Image: Amazon.com)

(Image: Amazon.com)

Presently in limited beta, DRS, as its name suggests, provides a way to programmatically order consumable goods from Amazon. Sellers of consumable goods can apply to take part in the beta test. Public availability is scheduled for this fall. That's when the first appliances that support DRS are expected to be available. These include washers and dryers from Whirlpool, a connected water pitcher from Brita, Quirky's Poppy line of smart appliances, and select Brother printers.

Amazon said in a statement that it wants to work with manufacturers of all sizes, from major companies to hobbyists. Anyone who sells consumable goods through Fulfillment by Amazon can integrate DRS into the relevant device hardware, if it exists, or implement a standalone Dash Button to trigger orders.

According to Amazon, integration with DRS is simple, requiring as few as 10 lines of code using HTML containers and REST API calls.

The value of Dash Button and DRS to Amazon is obvious: It reinforces customer lock-in by ensuring that subsequent orders go through Amazon.com.

Consumers may find the Dash Button a convenient way to reorder their favorite goods, though there's presumably a limit to the number of standalone buttons people will accept in their homes.

Perhaps more pernicious, delegating purchasing decisions to an automated process shields incumbent vendors from competition and could result in consumers accepting prices that may be excessive.

Attend Interop Las Vegas, the leading independent technology conference and expo series designed to inspire, inform, and connect the world's IT community. In 2015, look for all new programs, networking opportunities, and classes that will help you set your organization’s IT action plan. It happens April 27 to May 1. Register with Discount Code MPOIWK for $200 off Total Access & Conference Passes.

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
jagibbons
50%
50%
jagibbons,
User Rank: Ninja
4/1/2015 | 1:47:11 PM
Re: Dash button
Not so sure I want my appliances automatically placing orders, but the button FOB certainly could find a place in my home for things that we buy routinely from Amazon. Take it a step further and tie to a bundle of products or a specific wish list/subscription. Not only can I get Tide, but Tide and Downy together. I can see this being pretty popular for specific products, especially if manufacturers/retailers give away the hardware for free.
Susan Fourtané
50%
50%
Susan Fourtané,
User Rank: Author
4/1/2015 | 4:27:17 AM
Dash button
And this automated purchasing wonder comes live thanks to Amazon's prescriptive analytics. Now we just have to wait to see Amazon's drones delivering the goods right to your door. :) -Susan
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll