But what makes mobile banking so different this time?
For starters, what makes Citi Mobile different is that it is carrier agnostic -- that means customers can access it regardless of which carrier they use.
Now that there is evidence that U.S. consumers actually use the mobile Web and 3G networks are finally a reality, mobile banking may finally take off with North American consumers.
Mobile banking has been big in Japan for a while and is available in much of Europe. While the promise for the U.S. market has been big, banks were reluctant to launch new services for a while because of lingering concerns over security. Slow adoption of mobile data services in the United States was another factor delaying these services. It looks like all the pieces -- better networks, more robust mobile phones, and security -- are all in place now. So will anyone actually use mobile banking? What do you think?