Amazon Fire Teardown - InformationWeek
Mobile // Mobile Business
10:03 AM
Joel Martin
Joel Martin

Amazon Fire Teardown analysis shows Amazon's smartphone costs $209 to build. See what's on the bill.

Preliminary Teardown analysis suggests that Amazon's $649.00 phone costs $209.00 to build. Qualcomm is the primary provider of many of the key integrated circuits, and both Invensense and OmniVision are noted for their role in delivering Amazon's Dynamic Perspective display technology.

Based on our analysis and costing, this phone is on par with many competitors from a technology design and premium pricing perspective. The phone's price (and bill of materials cost) is in-line with competitors like the Samsung Galaxy S5 and the Apple iPhone 5s.

Amazon has undoubtedly invested heavily in software features that are not included in this BOM costing estimate, most notably the software behind the Dynamic Perspective display feature. To understand the inner workings of the hardware needed to support this new feature, looks inside at the design and chipsets needed to enable this high-performance phone and the new experience it promises the mobile phone market.

Amazon's Fire Phone enters the mobile market from AT&T (a similar strategy applied by Apple in 2007) and through direct sales via Just like the first iPhone, and those that have followed since, the team has wasted no time analyzing the Fire Phone to discern what choices the vendor made from a design, technology, assembly, and chipset perspective to bring its flagship device to market.

Read the rest of this story on EE Times.

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Thomas Claburn
Thomas Claburn,
User Rank: Author
8/5/2014 | 4:56:05 PM
Re: Amazon Fire build cost
It tells me that Amazon is feeling some pressure from investors to turn a profit. In the past, Amazon seemed ready to take a loss on hardware to move digital content.
User Rank: Author
8/5/2014 | 12:08:28 PM
Amazon Fire build cost
What do you think of the Fire build cost, readers? More or less than you expected?
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