Apple CarPlay: Siri At The Wheel - InformationWeek
Mobile // Mobile Business
11:27 AM

Apple CarPlay: Siri At The Wheel

CarPlay adds iOS 7 features to the dashboards of select cars, making it easier and safer for iPhone owners to access messages, maps, and media.

Mobile World Congress: 5 Hot Gadgets
Mobile World Congress: 5 Hot Gadgets
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Apple Monday announced CarPlay, a tool that brings key iOS 7 features to the dashboard of select cars. Apple has scored support from a number of auto manufacturers, which have promised to deliver CarPlay-compatible vehicles later this year. The idea is to give iPhone users access to the features they want in their car in a manner that is safer and easier than picking up their phone when behind the wheel.

CarPlay is a two-part system, requiring technology to be included in both the car and on the iPhone. According to Apple, Ferrari, Mercedes-Benz, and Volvo will be the first carmakers to put CarPlay-enabled vehicles on the road. The cars will need a touch-enabled infotainment center, as well as Bluetooth for wireless integration with the device. CarPlay will be added to all iPhones through a system update to iOS 7 due later this year. With CarPlay, iPhone owners will be able to use the car's touch screen or Siri, Apple's voice-activated assistant, to interact with their phone.

Features are limited to a small selection: messaging, mapping, and music.

[California drivers can now use their smartphone's map without fear of a ticket. Read Driving While Mapping: California Case Sets Smartphone Precedent.]

Drivers can access Siri via the voice control button on the steering wheel. Siri will let drivers access their contacts to initiate voice calls, return or answer incoming calls, or dial into voicemail. Siri will listen to voice commands and read incoming messages as well as dictate messages spoken by the driver. Apple didn't qualify what "messages" means, however, so it's not clear whether that refers only to the built-in SMS application, or if CarPlay will be able to access WhatsApp, Google Hangouts, Facebook Messenger, Skype, email, and other messaging services.

Apple CarPlay's home screen
Apple CarPlay's home screen

As for navigation, CarPlay gives drivers access to Apple Maps, which may or may not be a good thing. Though Apple Maps is much improved since its launch, it lags Google Maps in terms of accuracy. (Let's not forget it stranded Australian drivers in the desert back in 2012.) Even so, CarPlay can reach into iPhone owners' contacts, emails, and text messages to find addresses and provide routing instructions. CarPlay keeps tabs on traffic conditions in real time and can offer ETAs. Siri will provide spoken, turn-by-turn directions, and CarPlay will display the real-time maps on the dashboard. One potential benefit: Apple Maps should have relatively up-to-date information on roads and points of interest. In-car systems provided by manufacturers can become outdated.

Also on the CarPlay feature list is integration with the iPhone's music player. Drivers will be able to listen to all their music, podcasts, audiobooks, and iTunes Radio through on-screen menus or Siri. Unlike messaging, Apple said CarPlay will also be able to access some third-party music apps, such as Spotify and iHeartRadio, which expands the appeal a bit for those looking to stream their favorite playlists rather than spin what's on the device.

Apple CarPlay's map feature
Apple CarPlay's map feature

Apple left plenty of questions unanswered. Does CarPlay rely on the iPhone's wireless connection, the car's wireless connection, or both? If there's no Internet connection, will Siri work in an offline mode? Will CarPlay be expanded to support more iPhone features or more third-party apps? Is there a forthcoming SDK, or will it all remain under Apple's tight control? What about commercial vehicles? Perhaps Apple will reveal more details at its Worldwide Developer Conference in June.

If you're not in the market for a Ferrari or a Mercedes-Benz, don't fret. Other carmakers have lined up to offer CarPlay, including BMW Group, Ford, General Motors, Honda, Hyundai Motor Company, Jaguar Land Rover, Kia Motors, Mitsubishi Motors, Nissan Motor Company, PSA Peugeot Citroën, Subaru, Suzuki, and Toyota Motor Corp.

Apple CarPlay works only with Lightning-enabled iPhones, which limits it to the iPhone 5s, iPhone 5c, and iPhone 5. It won't work on the iPhone 4 or 4S.

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Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio

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User Rank: Author
3/3/2014 | 4:04:35 PM
Get used to it
Distraction or not, this kind of in-car functionality isn't going away. Automakers are now software and consumer electronics companies. The driver "experience" they allow is becoming just as important as their car designs, horsepower, and safety features.
User Rank: Author
3/3/2014 | 3:34:20 PM
Re: This will revolutionize cars like the ipod did to MP3 players (link)
This post reminds me of when Peter Hinssen spoke at the InformationWeek Conference several years ago, and he poked fun at the fact that his iPhone told him "this device was not compatible" with the iPhone -- that it was his new $40,000 car was a "device" that needed to figure out how to fit into the Apple world. But that's exactly how it's playing out.
User Rank: Apprentice
3/3/2014 | 2:39:14 PM
An alternative

I really like the sound of this feature, but until it becomes more widely available I'll continue using "Harken For iPhone" in the car. It's much easier to use than Apple's music player (bigger text, large buttons/touch areas). There's also "Harken" on the iPad but I need a new cradle for my iPad so I can't use it at the moment.

User Rank: Ninja
3/3/2014 | 2:23:04 PM
Re: This will revolutionize cars like the ipod did to MP3 players (link)
This is surely an intersting product, and a useful one too. 

Too many people are driving distracted these days. It is so frustrating. Apple again brings to the masses a product that people don't even know that they want. Only that it is painfully necessary. The roads have become more dangerous as a result of mobile devices. 
Lorna Garey
Lorna Garey,
User Rank: Author
3/3/2014 | 12:37:10 PM
Safety factor
Studies show that it's not just physically handling the phone that's a problem, it's the distraction. Messaging, even hands free, is distracting. Yes, hands free is better than holding the device, but it's still problematic.
User Rank: Apprentice
3/3/2014 | 12:06:51 PM
This will revolutionize cars like the ipod did to MP3 players (link)
Last week I posted this article that eleborates more on the possibilities and how this is just the start to something really great.

You guys should enjoy it.
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