Apple Pay Partners Now Include Best Buy, Discover - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Business
10:10 AM

Apple Pay Partners Now Include Best Buy, Discover

Retail giant Best Buy and credit card company Discover are the latest partners to join Apple's contactless payment platform -- Apple Pay.

10 Apple Watch Apps For Business, Productivity
10 Apple Watch Apps For Business, Productivity
(Click image for larger view and slideshow.)

Big-box retailer Best Buy announced its customers can use Apple Pay to make purchases in the Best Buy app when using an iPhone 6 or iPhone 6 Plus, noting a free update of the retailer’s app is currently available in the Apple App Store.

Best Buy said all of its stores would be equipped to handle Apple Pay, which already works with Visa's PayWave, MasterCard's PayPass, and American Express' ExpressPay terminals, by the end of the year.

The contactless payment service lets Apple devices wirelessly communicate with point of sale systems using a near-field communication (NFC) antenna.

Apple gained another new partner with Discover's announcement that it would allow its card members in the United States to make payments in participating stores through Apple Pay on the iPhone and, notably, the Apple Watch.

As part of the agreement, Discover Network plans to enable eligible financial institutions, including Discover Debit issuers, to let their card holders use Apple Pay.

(Image: Apple)

(Image: Apple)

Other major partners in the Apple Pay system are the department stores Macy's and Bloomingdale's, drugstores Walgreens and Duane Reade, restaurants Subway and McDonald's, and other retailers, including Target and Whole Foods.

While the mobile payment market is still considered a niche market, a recent survey from IT analytics firm 451 Research found Apple Pay is gaining momentum in the space, primarily at the expense of PayPal.

The survey of 4,168 respondents, which were based primarily in North America, revealed a quarter of smartphone owners are likely to use mobile payment apps over the next 90 days, and iOS users are more than twice as likely to use mobile payment apps compared to Google Android users.

The study also revealed that Apple Pay is the top choice in terms of mobile payment applications consumers plan on using going forward, with a total of 45 percent of respondents planning to use the service, representing a 5-point jump since December.

"The introduction of Apple Pay has catalyzed a wave of strategic moves across the mobile payments ecosystem," Jordan McKee, senior mobile payments analyst with 451 Research, said in a statement.

"In the wake of Apple's entrance, Google and PayPal have made significant acquisitions, while players such as Facebook and Samsung are rolling out payment products to remain competitive," McKee added. "Moving forward, the pace of activity will only accelerate as vendors look to capitalize on the growing contactless payments infrastructure and secure a foothold in this rapidly evolving sector."

[Read about Apple's second-quarter results.]

The overall survey results also suggest that consumers' perceptions of mobile payment security is improving, with nearly a quarter -- 24 percent -- believing the technology is more secure than traditional credit cards.

Security is also seen as the most important feature of any mobile payment technology -- even more so than widespread merchant acceptance.

The vast majority -- 84 percent -- of respondents said secure storage of financial account information was the most important feature in a mobile payment app.

Interop Las Vegas, taking place April 27-May 1 at Mandalay Bay Resort, is the leading independent technology conference and expo series dedicated to providing technology professionals the unbiased information they need to thrive as new technologies transform the enterprise. IT Pros come to Interop to see the future of technology, the outlook for IT, and the possibilities of what it means to be in IT.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Ninja
4/28/2015 | 6:09:09 PM
Not impressed
The best way to have your credit card/identity stolen is to use a "pay" app, in my opinion.  It's no more "secure" than any other payment system because the data has to be uploaded to the same unsecured servers as at the POS inside the store.  Until there are more safeguards in place, i.e. laws that punish Fortune 500 cos. like Target and Home Depot with questionable security practices, prudent consumers should avoid these data leaking apps. 
CIOs Face Decisions on Remote Work for Post-Pandemic Future
Joao-Pierre S. Ruth, Senior Writer,  2/19/2021
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
CRM Trends 2021: How the Pandemic Altered Customer Behavior Forever
Jessica Davis, Senior Editor, Enterprise Apps,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll