Google Revamps Mobile Ads As Smartphone Searches Surge - InformationWeek

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5/24/2016
12:15 PM
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Google Revamps Mobile Ads As Smartphone Searches Surge

Calling 2016 "the year mobile has happened," Google's SVP of ads and commerce Sridhar Ramaswamy announced improvements to advertising functionality for tablets and smartphones. More text, better bidding, responsive formats, and expanded location-based capabilities are all coming Google's mobile ad business.
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(Image: Google)

(Image: Google)

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Whoopty
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Whoopty,
User Rank: Ninja
5/25/2016 | 7:55:40 AM
Re: Mobile Ads
My guess? Not a lot.

With our Facebook posts, we've seen them go from having a wide reach without an advertising "Boost," to barely getting a few hundred views because of changes to Facebook's algorithm. It now seems that if you produce a lot of content, unless you pay for it you aren't getting eyeballs on it.

I don't like the way it's handled that.
nouvomarketing
50%
50%
nouvomarketing,
User Rank: Strategist
5/24/2016 | 12:38:42 PM
Mobile Ads
I wonder what Facebook is doing to improve their mobile ads. As someone who spends over $100 per day on ads it would be nice to get more performance from your ad budget.
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