Re: Nice names
Intel runs ads for "Intel tablets." Most of them don't even bother to talk about an operating system-- just the difference it makes to have "Intel inside." So they're trying to grab some consumer mindshare. Not sure how much traction they're gaining. That said, I think that even if the new chips don't grab attention, they'll enable new devices that do-- e.g. 12-15-inch hybrids and tablets that are thinner and lighter than virtually anything on the market, and that almost all have near-Retina screen density.Hopefully they're not all $700+. I could see the cheaper tablets remaining ARM and Atom.
Although I won't lie-- when I saw the new chips, I was less interested in, say, the Asus hybrid than in what Apple might do with these and the mythical 12-inch fanless MacBook Air that's been in the rumor mill for a while.