iPad Pro Update: Larger Model Delayed - InformationWeek

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3/5/2015
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iPad Pro Update: Larger Model Delayed

The rumored 12.9-inch iPad Pro gets pushed back as Apple determines which features are best for enterprise users.

8 iOS, Android Apps That Are Strangely Useful
8 iOS, Android Apps That Are Strangely Useful
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Apple has reportedly told suppliers to hold off on production of a larger-screen iPad, also called the iPad Pro, writes the Wall Street Journal. Manufacturing, which was slated to begin in the first quarter of 2015, has been rescheduled for September.

Reports on the cause of delays differ. A Bloomberg source claims that the late start is related to the supply of display panels. WSJ, on the other hand, says that Apple is still grappling with capabilities and designs to suit its business audience.

The latter argument seems more believable, especially given that the tablet market has seen some serious decline in recent months. Apple's iPad line has experienced a downward trend for four straight quarters. The company's larger iPhone 6 and iPhone 6 Plus, which put Apple on top of the smartphone market last quarter, are competition.

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The end of 2014 signified the tablet market's first decline since 2010. Apple continued to lead with 21.4 million iPads sold, but that number was a 17.8% decline from its year-end sales in 2013. Despite a larger iPad lineup and lower entry-level price point, the company couldn't generate enough consumer enthusiasm to spark sales. 

Now CEO Tim Cook is looking to bring new life to Apple's tablet offerings. iPad devices are currently 9.7 inches, with the mini measuring 7.9 inches. A larger device could be popular, especially within the enterprise market.

Apple has been trying to attract business customers, a strategy boosted by its growing partnership with IBM. The two recently launched a collection of enterprise-focused apps catering to the financial, retail and airline industries.

The problem is, size alone won't be enough to spur enterprise iPad sales. If Apple intends for business users to replace laptops with tablets, it'll have to provide greater functionality.

(Image: Apple)
(Image: Apple)

New iPad features may include USB ports and USB 3.0 technology, a faster upgrade to the current USB port that transfers data at 10 times the original speed, reports WSJ. The enhanced model could prove very useful when transferring large amounts of data. It would be a definite improvement upon the current iPads, which don't offer any USB support.

In a letter to Tim Cook last year, billionaire activist investor Carl Icahn demonstrated his support for a larger iPad, claiming that such a device could reinvigorate the product line.

"After a disappointing FY 2014, we believe the iPad will reaccelerate growth next year, especially if Apple, as rumored, offers a larger screen 12.9" iPad in FY 2015," Icahn wrote. He also claimed that improvements to the current iPad devices, in addition to Apple's partnership with IBM, would facilitate growth.

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Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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TerryB
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TerryB,
User Rank: Ninja
3/11/2015 | 12:51:38 PM
So what is the Pro part?
After reading article and all comments, still struggling to figure out what makes this more suitable for "business" than a regular iPad? I assume they are talking about the few who use Mac's for business, which is still mostly in the content creation realm. Until Mac's and iPads can play with enterprise stuff like Active Directory and actually run software used in business, the world still belongs to Windows/Linux.

This just seems like an attempt to combat MS Surface Pro commercials. The difference is those things can act like Win desktop/laptop, join AD domains, and yet still be a tablet my pre teen can play games on. Will be interesting if this goes anywhere.
Kelly22
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Kelly22,
User Rank: Strategist
3/11/2015 | 12:26:48 PM
Re: is it an iPad or monitor?
True, Apple cannibalized the iPod when it integrated music into the iPhone. They had to know that larger iPhones would hurt iPad sales. I think you're right - the key here is to determine which features make the iPad stand out from the iPhone and focus on developing those.
tjgkg
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tjgkg,
User Rank: Ninja
3/11/2015 | 10:08:25 AM
Re: is it an iPad or monitor?
When you are a public company with activist investors and a high P/E ratio, the madness never ends. Apple has to continually justify their lofty stock price or it will collapse.
tjgkg
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tjgkg,
User Rank: Ninja
3/11/2015 | 10:05:46 AM
Re: is it an iPad or monitor?
Agreed. I can't see the iPad being a hot item now that so many people have them and are satisfied with the functionality. It's a different kettle of fish than the iPhone. I see the same fate for the Apple Watch. Once everyone that wants one has one, sales will plummet. This is because the watch has far less functionality than the iPad - at least for now.
tjgkg
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tjgkg,
User Rank: Ninja
3/11/2015 | 10:02:00 AM
Re: is it an iPad or monitor?
The iPod was pretty much folded into the iPhone. The problem with the iPad is that the iPhones are getting larger screen sizes so it is easier to watch movies and hold meetings with them instead of bringing another device. Apple has to decide what would be a good function for the iPad and craft the features to separate it from the iPhone.
tjgkg
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tjgkg,
User Rank: Ninja
3/11/2015 | 9:59:01 AM
Re: is it an iPad or monitor?
An excellent point. I use my iPad as an in-flight entertainment device. Until I win Powerball, I will be flying in cattle class and the iPad is the right size for that space. It is also the perfect size for use in hotels and other travel spaces where you need a combination of privacy and usablilty.
Susan Fourtané
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Susan Fourtané,
User Rank: Author
3/11/2015 | 7:52:16 AM
Re: is it an iPad or monitor?
SusanN, 

It's much better to carry all your devices in a bag, instead of looking like a tech marsupial. :D 

-SusanF
Susan Fourtané
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Susan Fourtané,
User Rank: Author
3/10/2015 | 8:38:30 PM
Re: is it an iPad or monitor?
Li Tan, 

Well, not even the iPad mini is good to put it in your pocket. Why people want to put everything in their pocket? That's why there is a huge bag market now especially thought for carrying devices, for both men and women. And, the iPad Pro has been thought for meeting enterprise needs. 

-Susan
Susan Fourtané
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Susan Fourtané,
User Rank: Author
3/10/2015 | 8:29:29 PM
Re: is it an iPad or monitor?
Pedro, 

Why would someone want to watch a movie on a smartwatch? And yes, you can zoom in.

-Susan
Susan_Nunziata
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Susan_Nunziata,
User Rank: Strategist
3/9/2015 | 11:16:33 PM
Re: is it an iPad or monitor?
@Pedro: Haha! apple clothes designed specifically to carry all your apple devices. I love the idea! We can all walk around looking like hikers with big pocketed cargo pants.
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