Surface 2 Pro
1) If Microsoft wants to sell more Surface 2 Pros, they need to rethink their value. IMO, it's just too high for what you get. By the time one adds the necessary stuff to make it a real laptop replacement, the thing costs almost $2K! IMO -- they'd fly off the shelves if you equipped the entry-level model (at a $999 price point) with a 512GB SSD, 16GB RAM, a few more hours of battery life, a killer camera, better mics, a keyboard and a stylus. The only upsell should be an add-on but PLUGGABLE cell radio (and no, not pluggable by having a dongle hanging out a USB port!) I realize that doesn't leave room for higher price points but what good is a product if it continues to lose money? Make less and be profitable by selling a lot more of ONE MODEL! Why on earth are there so many models? Folks say they are trying to copy Apple and yet they seem to be forgetting simplicity sells. Do I like having options and add-ons? Of course! However, it seems the public is confused by such choices and just wants the one device that makes their life easier. Give it to them. Let other hardware vendors offer all those other options after you set the bar. Others can remove features and get cheaper or add more and go higher. However, others shouldn't be able to give folks MORE for less money.
2) Whatever you build, it has to be rock friggin' solid. I've heard there have been firmware upgrades and various software glitches requiring updates. It should just work without a lot of patching and fooling around. Come on Microsoft! Make one model with predicatable hardware and make sure the firmware and device drivers are rock solid. No excuses. I have a Win 8.1 tablet that still suffers from the same classic firmware glitches and driver problems that have always plagued the Windows world. I realize that isn't all Microsoft's fault since they are only as good as the hardware vendor's hardware design, component quality, firmware and device drivers. However, IF YOU MAKE THE WHOLE THING, this excuse is no longer allowed.