Twilio In-App Video Service Debuts - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Business
08:01 AM
Connect Directly

Twilio In-App Video Service Debuts

Developers now have an easy way to implement video calling within apps.

7 Crazy Cool Data Centers
7 Crazy Cool Data Centers
(Click image for larger view and slideshow.)

Twilio Video, a communications infrastructure service that enables developers to add multi-person peer-to-peer video to any app, was introduced as a private beta test on Tuesday.

"Twilio's mission has always been to open up communication by moving into software," said CEO Jeff Lawson in a phone interview.

Lawson said that video calling will become an important communication channel in many different apps. He pointed to the way that Uber uses Twilio's voice calling technology to provide contextually relevant communication between passengers and drivers in the Uber app.

"Imagine you're in a car accident and you launch your insurance company's mobile app to send video straight to the adjustor in real-time," said Lawson. "We believe that video with use-cases like this will become part of the mobile experience."

Twilio Video includes four-way peer-to-peer calling and supports the ability to shift dynamically between video and voice as needed. It's designed to handle call registration and signalling, and to scale as needed with no limit on the number of video connections.

Twilio Video is based on WebRTC, a Web-based standard for communicating through browsers and mobile apps without the need to download special plugins. WebRTC offers an open framework for real-time audio and video conferencing, but it leaves the backend implementation to developers. Mozilla's Firefox Hello conferencing software offers an example of what can be done with WebRTC.

Twilio Video includes software development kits (SDKs) that aim to simplify the process of embedding video communications in apps and of creating the cloud infrastructure to handle backend connectivity and routing.

(Image: John Britton via Flickr)

(Image: John Britton via Flickr)

Twilio maintains video infrastructure in 28 data centers in seven areas around the world. Its SDKs support Android, iOS, and JavaScript.

Zendesk, a cloud-based customer service provider, is among the companies testing Twilio's video capabilities. "With Twilio Video, Zendesk can seamlessly add communication capabilities to our platform and enable companies to have high-quality, real-time conversations with their customers," said Adrian McDermott, SVP of product development at Zendesk, in a statement.

Twilio plans to provide more information about the service at its Signal developer conference next month. Last month, the company launched a related business communication service, Elastic SIP Trunking.

Attend Interop Las Vegas, the leading independent technology conference and expo series designed to inspire, inform, and connect the world's IT community. In 2015, look for all new programs, networking opportunities, and classes that will help you set your organization’s IT action plan. It happens April 27 to May 1. Register with Discount Code MPOIWK for $200 off Total Access & Conference Passes.

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Oldest First  |  Newest First  |  Threaded View
User Rank: Apprentice
4/14/2015 | 8:14:26 AM
While not the first with such an offer, Twilio's video service is interesting
It is important because it is Twilio and becasue of the things they decided to do with video codecs and API technology:
Why 2021 May Turn Out to be a Great Year for Tech Startups
John Edwards, Technology Journalist & Author,  2/24/2021
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll