10 Apple Slip-Ups That Bruised Its Reputation - InformationWeek

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Mobile // Mobile Devices
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9/1/2015
08:07 AM
Nathan Eddy
Nathan Eddy
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10 Apple Slip-Ups That Bruised Its Reputation

Apple is known for its consumer-friendly reputation, but this list proves Cameragate is only the latest in a long line of Apple foul-ups.
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(Image: Onfokus/iStockphoto)

(Image: Onfokus/iStockphoto)

Cameragate -- Apple's admission in August that some of its iPhone 6 Plus smartphones were delivered with faulty iSight cameras -- is the latest in a long line of hiccups the company has experienced as the public gobbles up its increasingly complex gadgets.

While the problem appeared to affect a small number of iPhone 6 Plus users, the admission drew renewed attention to similar issues that have in the past bruised, if not tarnished, Apple's reputation as as a leader amongst consumer technology giants.

Cameragate follows similar monikers in recent Apple history, including Bendgate and the infamous Antennagate, as Steve Jobs referred to it, in which holding an iPhone 4 in a certain way would interfere with the phone's antenna and cause calls to drop (and Consumer Reports to not recommend the device).

There were also some marketing miscues involving entertainment icons, most notablly U2, that didn't earn "-gate" status but nonetheless struck some sour notes for the brand.

Along the way, Apple has dealt with other, more minor scandals, such as Batterygate and Scuffgate (yeah, we don't remember those brouhahas so well, either), and weathered a major storm with the disastrous rollout of Apple Maps, the company's supposed answer to Google Maps.

The mapping app was derided as inaccurate, ugly, and far below the standard Apple users had come to expect from the company. It led to a rare public apology from CEO Tim Cook and a corporate reshuffling.

From Bono and U2 to Bendgate and Batterygate -- not to mention all the minor and major scandals in between -- let's take a look at the slip-ups and missteps of one of the world's biggest and most valuable technology companies.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

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