Since when has Apple been 'consumer-friendly"? One trip to the Apple store brings on some of the greatest frustrations in the world. Fact; Apple cares very little, to if anything at all, about what I think or how their device functions in the hands of the consumer. If they had, we would have better devices that are built to be consumber-friendly. I know some of you will immediatly have your backs up; but ponder this. Why does Apple NOT allow me to upload anything but a photo or video? What if I wanted to send a PDF to someone. Oh, we dont allow that.
Why can we not have a microUSB slot for additional memory? You know why... money. They want you to buy more iCloud so you store stuff there or buy a bigger phone, which requires more iCloud.
Service? Take a functioning phone into the Apple store to have a cracked screen replaced. Two hours later they hand you a chunk of parts and walk away - never telling us the status. We realize a couple minutes later that there is no iOS installed. So we go back to the store and their response 'well there was a problem internally on the device and we cannot repair it'. So a 3 month old iPhone 6 is now junk and apparently the warranty does not cover internal problems - epsecially if their own service department trashes it. Come in with a working phone, leave with junk. No warranty and no replacement. This is their consumer-friendly attitude.
Most recent was my couple months old Beats headphones - now an Apple product. I am having them replaced, however they make the process so difficult I believe they hope you give up. About 60 minutes in the store to get the paperwork completed and yuou must have proof of purchase. If not, you lose. They know the serial numbers and when and where they were purchased, but they need the receipt when you take it for warranty or you lose.
Consumer-friendly... I have yet to see it.