10 Apple Slip-Ups That Bruised Its Reputation - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
9/1/2015
08:07 AM
Nathan Eddy
Nathan Eddy
Slideshows
50%
50%

10 Apple Slip-Ups That Bruised Its Reputation

Apple is known for its consumer-friendly reputation, but this list proves Cameragate is only the latest in a long line of Apple foul-ups.
Previous
1 of 11
Next

(Image: Onfokus/iStockphoto)

(Image: Onfokus/iStockphoto)

Cameragate -- Apple's admission in August that some of its iPhone 6 Plus smartphones were delivered with faulty iSight cameras -- is the latest in a long line of hiccups the company has experienced as the public gobbles up its increasingly complex gadgets.

While the problem appeared to affect a small number of iPhone 6 Plus users, the admission drew renewed attention to similar issues that have in the past bruised, if not tarnished, Apple's reputation as as a leader amongst consumer technology giants.

Cameragate follows similar monikers in recent Apple history, including Bendgate and the infamous Antennagate, as Steve Jobs referred to it, in which holding an iPhone 4 in a certain way would interfere with the phone's antenna and cause calls to drop (and Consumer Reports to not recommend the device).

There were also some marketing miscues involving entertainment icons, most notablly U2, that didn't earn "-gate" status but nonetheless struck some sour notes for the brand.

Along the way, Apple has dealt with other, more minor scandals, such as Batterygate and Scuffgate (yeah, we don't remember those brouhahas so well, either), and weathered a major storm with the disastrous rollout of Apple Maps, the company's supposed answer to Google Maps.

The mapping app was derided as inaccurate, ugly, and far below the standard Apple users had come to expect from the company. It led to a rare public apology from CEO Tim Cook and a corporate reshuffling.

From Bono and U2 to Bendgate and Batterygate -- not to mention all the minor and major scandals in between -- let's take a look at the slip-ups and missteps of one of the world's biggest and most valuable technology companies.

Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 11
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
<<   <   Page 2 / 2
hho927
100%
0%
hho927,
User Rank: Ninja
9/2/2015 | 5:54:16 PM
They care only when they were the underdog
That's how all bussinesses are.

Once they get big (Failure is not on the horizon) they become ignorance, & don't care.
GIGABOB
100%
0%
GIGABOB,
User Rank: Strategist
9/2/2015 | 2:42:43 PM
Re: Consumer-friendly?
Yes! Apple IS consumer freindly.  Your anecdotes not withstanding I take AAPL service any day next to IRS, Any US AIr Carrier, Comcast, my local HMO, or....  That Apple has its share of bumps in the road is a direct result of all those humans in the supply chain.  On the other hand - once they have married perfect deisgn with automated execution and delivery - who will still have jobs to buy them?
KarlH006
50%
50%
KarlH006,
User Rank: Strategist
9/2/2015 | 1:32:16 PM
Consumer-friendly?
Since when has Apple been 'consumer-friendly"? One trip to the Apple store brings on some of the greatest frustrations in the world. Fact; Apple cares very little, to if anything at all, about what I think or how their device functions in the hands of the consumer. If they had, we would have better devices that are built to be consumber-friendly. I know some of you will immediatly have your backs up; but ponder this. Why does Apple NOT allow me to upload anything but a photo or video? What if I wanted to send a PDF to someone. Oh, we dont allow that. 

Why can we not have a microUSB slot for additional memory? You know why... money. They want you to buy more iCloud so you store stuff there or buy a bigger phone, which requires more iCloud.

Service? Take a functioning phone into the Apple store to have a cracked screen replaced. Two hours later they hand you a chunk of parts and walk away - never telling us the status. We realize a couple minutes later that there is no iOS installed. So we go back to the store and their response 'well there was a problem internally on the device and we cannot repair it'. So a 3 month old iPhone 6 is now junk and apparently the warranty does not cover internal problems - epsecially if their own service department trashes it. Come in with a working phone, leave with junk. No warranty and no replacement. This is their consumer-friendly attitude.

Most recent was my couple months old Beats headphones - now an Apple product. I am having them replaced, however they make the process so difficult I believe they hope you give up. About 60 minutes in the store to get the paperwork completed and yuou must have proof of purchase. If not, you lose. They know the serial numbers and when and where they were purchased, but they need the receipt when you take it for warranty or you lose.

 

Consumer-friendly... I have yet to see it.
<<   <   Page 2 / 2
News
How to Create a Successful AI Program
Jessica Davis, Senior Editor, Enterprise Apps,  10/14/2020
News
Think Like a Chief Innovation Officer and Get Work Done
Joao-Pierre S. Ruth, Senior Writer,  10/13/2020
Slideshows
10 Trends Accelerating Edge Computing
Cynthia Harvey, Freelance Journalist, InformationWeek,  10/8/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
[Special Report] Edge Computing: An IT Platform for the New Enterprise
Edge computing is poised to make a major splash within the next generation of corporate IT architectures. Here's what you need to know!
Slideshows
Flash Poll