""Mobile technology can reach and service markets that increasingly demand convenience and a flexible interface,""
I think this really hits the nail on the head.
And this is actually a good sign that industries, like health, is embracing the current trend on how consumers behave, and by providing the same experience they are accostumed to, it makes the level of acceptance much much wider.
I got my wife the latest fitbit, and she absolutly loves it.... and I wouldn't be surprise if insurance companies and health providers will use the data capture as part of there input when building a patient profile
This also will probably open the doors for new and better innovations for those that require long therm care