2014 Roundup: This Year in Mobile Apps - InformationWeek

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12/31/2014
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2014 Roundup: This Year in Mobile Apps

Health insurers were busy with app development this year, but the P&C sector also narrowed its focus on broadening mobile capabilities.

Toward the end of 2013, experts forecasted a boost in tech investments from insurers across the industry, noting the importance of mobile advancement. "Mobile technology can reach and service markets that increasingly demand convenience and a flexible interface," stated one forward-looking report from EY.

To accommodate the expectations of their tech-savvy policyholders, carriers allocated more of their budgets and talent toward improving their mobile offerings in 2014. Some created brand-new mobile apps; others added more features to their existing ones. Although enhancements came from all corners of the industry, the health insurance sector was especially active in the mobile space.

Over the course of this year, it became evident that insurers have begun to think outside the box for mobile features. One health provider has broadened its focus to help members achieve mental wellness. An insurer in the P&C space created an app to help policyholders stay safe while traveling the globe.

Read the rest of this article on Insurance & Technology.

Kelly Sheridan is the Staff Editor at Dark Reading, where she focuses on cybersecurity news and analysis. She is a business technology journalist who previously reported for InformationWeek, where she covered Microsoft, and Insurance & Technology, where she covered financial ... View Full Bio

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varunopen
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varunopen,
User Rank: Apprentice
1/2/2015 | 3:22:34 AM
Re: Thinking Forward
not a bad year actually
mejiac
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mejiac,
User Rank: Ninja
12/31/2014 | 3:47:43 PM
Thinking Forward
Excellent Article!!!

""Mobile technology can reach and service markets that increasingly demand convenience and a flexible interface,""

I think this really hits the nail on the head.

And this is actually a good sign that industries, like health, is embracing the current trend on how consumers behave, and by providing the same experience they are accostumed to, it makes the level of acceptance much much wider.

I got my wife the latest fitbit, and she absolutly loves it.... and I wouldn't be surprise if insurance companies and health providers will use the data capture as part of there input when building a patient profile

This also will probably open the doors for new and better innovations for those that require long therm care
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