Adobe vs. Apple: Pray Both Lose - InformationWeek
IoT
IoT
Mobile // Mobile Devices
Commentary
5/14/2010
01:41 PM
Thomas Claburn
Thomas Claburn
Commentary
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Adobe vs. Apple: Pray Both Lose

Adobe's ad campaign proclaiming "love" for Apple is the most ill-conceived publicity stunt in recent memory, excluding perhaps the balloon boy hoax.

Adobe's ad campaign proclaiming "love" for Apple is the most ill-conceived publicity stunt in recent memory, excluding perhaps the balloon boy hoax.No one sensible really believes that Adobe "loves" Apple, not after statements like "Go screw yourself Apple," from Adobe platform evangelist Lee Brimelow.

Sure, Brimelow insists that his statement was an expression of his opinion rather than Adobe's, but anyone who has been following the hostilities since open warfare between the two companies broke out in January understands that most of the people at Adobe resent the way Apple has treated the company and its products.

All the ad campaign does is underscore how disingenuous marketing can be and how ill-equipped Adobe is to challenge Apple. Apple is all but immune to public pressure. Witness how it has refused for years to bring out a real two-button mouse.

It's hard to feel sorry for Adobe however. The company for years has coasted on the revenue from its Creative Suite line. It grew complacent. Worse still, it picked the wrong side back when Jobs returned to Apple in the late '90s and sought Adobe's help. And the real technical shortcomings of Flash haven't helped.

Apple knows how to deliver payback.

Inside Apple's iPad: FCC Teardown Photos
(click image to view gallery)
Inside Apple's iPad: FCC Teardown Photos
At the same time, Apple's vision of permission-based computing is paternalistic in the worst way.

Benjamin Franklin's oft-cited quote about political liberty -- They who can give up essential liberty to obtain a little temporary safety, deserve neither liberty nor safety -- applies just as well to technological liberty.

I can only hope that Google's more tolerant stance, which allows Flash to exist, prevails. Let market forces rather than a Jobsian decree decide Flash's fate.

In the meantime, Adobe had better get its HTML5 development software to market soon.

Black Hat USA 2010 presents a unique opportunity for members of the security industry to gather and discuss the latest in cutting-edge research. It happens July 24-29, in Las Vegas. Find out more and register.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll