Amazon Unveils Kindle Fire HD - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Mobile // Mobile Devices
02:29 PM
Connect Directly

Amazon Unveils Kindle Fire HD

Amazon's Kindle Fire has gone HD in the hope of outshining the Nexus 7 and Apple's anticipated 7" iPad.

Kindle Fire
Amazon's Kindle Fire HD 8.9
At a press event in Santa Monica, Calif., Amazon on Thursday introduced an updated 7" Kindle Fire and its 8.9" Kindle Fire HD, a backlit Kindle paperwhite e-reader, and a revised basic Kindle.

The move intensifies Amazon's competition with Google, which launched its own 7" tablet, the $199 Asus-made Nexus 7, in July, and with other platform owners like Apple and Microsoft, both of which are also bringing new tablets to market.

Noting that there were more than two dozen Android tablets that "nobody bought" last year, Amazon CEO Jeff Bezos proposed a different approach. "People don't want gadgets anymore," said Amazon CEO Jeff Bezos. "They want services that improve over time."

It might be more apt to say that companies don't want to sell commoditized gadgets anymore. They want a relationship with customers, access to their data stream, and the predictable revenue stream arising from platform lock-in. Software as a service has shifted to hardware as a service because hardware can limit the presence of competing software.

Or as Bezos put it, "We want to make money when people use our devices, not when they buy our devices."

[ But how successful was the original? Read Amazon Kindle Fire: Total Number Sold Remains Mystery. ]

Amazon's Kindle paperwhite lists for $119, or $179 with optional free 3G Whispernet connectivity, and is scheduled to ship on October 1. The new basic Kindle model now lists for $69, $10 less than previously, and is scheduled to ship on September 14.

The Kindle paperwhite, an upgrade to Amazon's Kindle Touch line, features 25% more contrast, 62% more pixels (212ppi), and a standby battery life of 8 weeks.

The updated 7" Kindle Fire lists for $159 and ships on September 14. It boasts twice as much RAM as its predecessor and 40% faster performance, according to Amazon.

The 8.9" Kindle Fire HD lists for $299 and is scheduled to ship on November 20. It boasts 1920 x 1200 resolution, a TI OMAP 4470 processor, a built-in camera, dual stereo speakers with Dolby Digital Plus, HDMI out, and 16 GB of storage.

A second model, the Kindle Fire HD 4G LTE, comes with 32 GB, at a cost of $499, plus a $50/year data plan that offers 250MB/month.

Bezos says the Kindle Fire HD is the first tablet with MIMO (multiple in, multiple out), a way to use multiple antennas for faster WiFi.

In addition, Amazon has enhanced the Kindle Fire with features like parental controls, support for multiple user profiles, and Microsoft Exchange support.

Amazon last week said that the first version of its Kindle Fire tablet, available since November, 2011, had sold out, and accounted for 22% of U.S. tablet sales during the past three quarters. Research firm IDC estimated that Amazon had sold about 6.7 million Kindle Fire devices during this period.

With these latest additions to its Kindle product line, Amazon is likely to sell a lot more.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Flash Poll