Apple iPhone Sales Break Record - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
9/22/2014
03:05 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Apple iPhone Sales Break Record

More than 10 million iPhone 6 and iPhone 6 Plus devices were sold over the weekend.

 Apple's Next Chapter: 10 Key Issues
Apple's Next Chapter: 10 Key Issues
(Click image for larger view and slideshow.)

Apple's iPhone still has it. Apple said it sold more than 10 million iPhone 6 and iPhone 6 Plus devices in the past three days, a new record for the company.

CEO Tim Cook in a statement said sales have exceeded expectations: "We would like to thank all of our customers for making this our best launch ever, shattering all previous sell-through records by a large margin. While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible."

Investors evidently had higher expectations: Apple's stock was down slightly by mid-afternoon Eastern Time. Nonetheless, the reception for Apple's iPhone 6 and iPhone 6 Plus bodes well for the company, which has been under pressure to keep pace with the growing worldwide popularity of mobile devices running Google's Android operating system.

Apple's share of the worldwide smartphone market, 11.7% during the second quarter, has declined during the same period for the past three years, according to research firm IDC. Apple's second-quarter share of the smartphone market was 13%, 16.6%, and 18.8% in 2013, 2012, and 2011, respectively.

[We poll InformationWeek readers: Read Apple Watch? No, Thank You.]

But Apple's share of smartphone industry profits during the fourth quarter of 2013 has been estimated to be about 87%, according to Raymond James analyst Tavis McCourt, or 76%, according to Canaccord Genuity analyst T. Michael Walkley. Either way, Apple's mobile business looks healthy.

The company's iPhone sales record is twice what it was in 2012 and a million more than in 2013. In September of that year, Apple said it had sold 5 million iPhone 5 models three days after launch. Last year, with two models, the iPhone 5S and iPhone 5C, the company sold 9 million in three days.

Apple's iPhone 6 launch this year will reach 115 countries by the end of the year, compared to 100 countries in 2012.

Financial analysts, however, consider early sales figures far less meaningful than sales over an extended period of time.

The iPhone 6 and iPhone 6 Plus have larger screens than previous iPhone models, sporting 4.7-inch and 5.5-inch displays, respectively. Both run on Apple's 64-bit A8 processor and feature iSight and FaceTime cameras with image stabilization improvements, faster wireless networking, and Apple Pay, an NFC-based payment system that's scheduled to be available next month.

Both devices come with Apple's iOS 8, which provides several significant new API frameworks for developers and will allow Apple's devices to function more seamlessly with devices running OS X Yosemite, an update to the company's desktop operating system that's expected next month.

The Internet of Things demands reliable connectivity, but standards remain up in the air. Here's how to kick your IoT strategy into high gear. Get the new IoT Goes Mobile issue of InformationWeek Tech Digest today. (Free registration required.)

Thomas Claburn has been writing about business and technology since 1996, for publications such as New Architect, PC Computing, InformationWeek, Salon, Wired, and Ziff Davis Smart Business. Before that, he worked in film and television, having earned a not particularly useful ... View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
News
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll