Apple Offers Free iPod Touch To Mac-Buying Students - InformationWeek
Mobile // Mobile Devices
06:51 PM

Apple Offers Free iPod Touch To Mac-Buying Students

Apple also refreshes its entry-level white MacBook with a faster processor and more storage.

Apple on Wednesday launched its annual back-to-school promotion offering Mac-buying students and teachers an iPod Touch at no additional charge.

For many years, students and schools have been an important market for Apple, and the company wants to keep it that way with its annual giveaway. This year, students and teachers buying any Mac, other than a Mac Mini or a refurbished model, and an iPod Touch on the same invoice qualify for a $229 online rebate, which is the price of the 8-GB iPod Touch.

In addition, educators and students will still get Apple's education discount, which can amount to as much as $200.

To qualify for the iPod promotion, purchases have to be made before Sept. 8 and buyers have to submit their rebate claims by Oct. 8.

Along with the promotion announcement, Apple also refreshed its entry-level white MacBook with a faster processor and more storage, AppleInsider reported. The $999 system now comes with a 2.13-GHz Intel Core 2 Duo processor, up from 2.0 GHz; and a 160-GB hard drive instead of 120 GB. In addition, the laptop comes with faster memory, 2 GB of 800-MHz DDR2 SDRAM versus 667 MHz.

Despite the promotions, Apple this year is faced with the challenge of convincing students and teachers during an economic recession to pay considerably more for a Mac than a Windows PC. Recent testing by Consumer Reports put the MacBook at the top of each of the laptop categories, but the systems cost from three to four times as much.

InformationWeek has published an in-depth report on Windows 7. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll