Apple Resurrects iPad 4, Drops iPhone 5c Price - InformationWeek
Mobile // Mobile Devices
11:06 AM

Apple Resurrects iPad 4, Drops iPhone 5c Price

Apple finally canned the iPad 2 in favor of a cheaper iPad 4.

Web Turns 25: 10 Graphics To See
Web Turns 25: 10 Graphics To See
(Click image for larger view and slideshow.)

Apple altered its lineup of products a little bit on Tuesday. It retired the 2011-era iPad 2 and replaced it with the iPad 4 as the company's entry-level, full-sized tablet. The company also made a rare price cut, dropping the cost of the iPhone 5c by about $70 in an attempt to make it more appealing.

The iPad 2, which hit store shelves three years ago, aged fairly well. It was thin and light, offered good battery life, and did nearly everything its successors did. Perhaps its weakest feature was the low-resolution screen. Even with the 1024 x 768 pixel display, however, Apple sold vast numbers of the 16-GB model. At $399, the iPad 2 represented a good value. It was popular with educational customers seeking the app access offered by iOS in an affordable package.

Last October Apple introduced the iPad Air, which replaced the iPad 4 as the company's top-of-the-line tablet. The iPad 4 went away, but Apple continued selling the iPad 2 -- still at $399. It appears as though Apple's supply of iPad 2s finally ran dry. The company has officially retired the iPad 2. In its place, it brought back the iPad 4, which is a two-generation leap over the iPad 2.

[Google's helping developers play nice with Apple. See GDC: Google Play Games To Support iOS.]

"Now for $399 customers can get iPad with a stunning 9.7-inch Retina display, fast A6X chip, and 5-MP iSight camera, offering a dramatic upgrade in power, performance, and value compared to the iPad 2 it replaces," said Philip Schiller, Apple's senior VP of worldwide marketing in a statement. "The iPad line sets the gold standard in mobile computing, and all iPads have access to the largest and best ecosystem of more than 500,000 iPad optimized apps from the App Store."

Apple is selling only a 16-GB version of the iPad 4, though it is offering an LTE variant for $130 more ($529). This is an incredible value, considering all the features of the iPad 4. Apple's 16-GB, WiFi only tablet lineup now looks like this: The original iPad Mini costs $299, the iPad Mini with Retina Display costs $399, the iPad 4 with Retina Display costs $399, and the iPad Air costs $499. Doubling the storage costs an extra $100 per increment, and adding LTE costs an additional $130.

If you're questioning the shared price point between the iPad Mini with Retina Display and the iPad 4 -- both of which cost $399 -- remember that the iPad Mini has superior innards. It has an updated processor, better cameras, and many other improvements that the iPad 4 does not.

Engage with Oracle president Mark Hurd, NFL CIO Michelle McKenna-Doyle, General Motors CIO Randy Mott, Box founder Aaron Levie, UPMC CIO Dan Drawbaugh, GE Power CIO Jim Fowler, and other leaders of the Digital Business movement at the InformationWeek Conference and Elite 100 Awards Ceremony, to be held in conjunction with Interop in Las Vegas, March 31 to April 1, 2014. See the full agenda here.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
Kristin Burnham
Kristin Burnham,
User Rank: Author
3/18/2014 | 8:41:18 PM
What price is the 5c at now?
Register for InformationWeek Newsletters
White Papers
Current Issue
Cybersecurity Strategies for the Digital Era
At its core, digital business relies on strong security practices. In addition, leveraging security intelligence and integrating security with operations and developer teams can help organizations push the boundaries of innovation.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll