Apple Sees 300 Million App Store Downloads - InformationWeek
Mobile // Mobile Devices
04:54 PM

Apple Sees 300 Million App Store Downloads

The App Store has been an undeniable hit, as iPhone and iPod Touch users have downloaded mobile applications at a rapid rate.

Apple announced Friday it has had over 300 million downloads from its App Store, a whopping total considering the store opened only five months ago.

The news came in the form of large print ads in the The New York Times and The Wall Street Journal. The company said it also had more than 10,000 apps in the store. The company did not provide numbers on the percentage of free apps versus paid programs.

Companies like Handango have been offering smartphone users the opportunity to buy and add new applications for years, but the process could be somewhat cumbersome. Apple has been able to leverage its large user base with iTunes to create a simplified way for consumers to browse, buy, download, and install apps on their iPhone or iPod Touch with a few clicks.

Apple recently released its most-downloaded list, and it shows that App Store users are fond of games and entertainment. Programs like the Internet radio streaming app Pandora, Facebook, and Google Earth were also popular. While fun and games dominate the charts right now, as the iPhone 3G infiltrates more businesses the number of enterprise applications is expected to swell.

The success of the App Store has not gone unnoticed by Apple's rivals, and many have implemented similar stores. For Google's Android platform, the search giant has created the Android Market for distributing applications. Google is taking a less-restrictive approach to what can get in its store in an effort to lure developers who may feel Apple's control is heavy-handed.

Research In Motion will also launch an online mobile app storefront in March 2009 for its BlackBerry smartphones. With RIM's store, content creators will be able to keep 80% of the revenue from any app sold, an increase from the 70% Apple gives developers.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll