Apple Watch Sales Drop Dramatically Ahead Of Hardware Refresh - InformationWeek

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Mobile // Mobile Devices
Commentary
7/22/2016
11:05 AM
Eric Zeman
Eric Zeman
Commentary

Apple Watch Sales Drop Dramatically Ahead Of Hardware Refresh

The smartwatch market contracted for the first time, thanks to a plunge in Apple Watch sales, according to a report from IDC. However, the report showed that Samsung, Lenovo, LG, and Garmin made gains.

(Image: mtreasure/iStockphoto)

(Image: mtreasure/iStockphoto)

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jastroff
50%
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jastroff,
User Rank: Ninja
7/25/2016 | 9:57:45 AM
Ready for the Loss
Apple has no doubt planned for the downturn; will make something else from the leftover watches or use them for upgrades is their inventory control is optimized, or sell them to other countries at a loss

>> The refresh cycle is weighing heavily on consumers' minds, according to IDC, which likely played a role in the slowdown of Apple's smartwatch. Recent price cuts seem to suggest new hardware is on the way.
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