Apple's iPad Hits UK - InformationWeek
IoT
IoT
Mobile // Mobile Devices
News
5/28/2010
10:45 AM
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Apple's iPad Hits UK

Steve Jobs' slick new tablet is now available across the pond—but Brits better be prepared to dig deep.

Apple officially made its iPad tablet computer available for purchase in the UK on Friday, but British shoppers, as usual, can expect to pay significantly more than their U.S. counterparts for the buzzworthy gadget.




iPad teardown shot via FCC.
(click for larger image and for full photo gallery)

The Wi-Fi only version starts at 429 GBP for the 16GB model, the 32GB is 499 GBP, and the 64GB model is 599 GBP. For the Wi-Fi plus 3G version of the iPad, the 16GB model is 529 GBP, the 32GB model 599 GBP, and the 64GB model 699 GBP.

Based on current exchange rates, those prices make the iPad about 25% more expensive to purchase in the U.K. than in the U.S., regardless of which model is chosen.

Not surprisingly, the situation is not sitting well with British consumers, who typically face higher prices for everything from gas to groceries.

"Well that's normal rip-off Britain, the obvious thing is, 'Don't buy it,'" wrote Royston Amphlett, of Bournemouth, England, commenting on an iPad story posted by The Daily Mail. "I assure you life will still carry on," Amphlett said.

"Simple solution, don't buy the product and if enough people do that they will have to drop the price," wrote Ellie, from Leicestershire. "Fools can only be taken advantage of if they allow themselves to be conned," Ellie said.

"It's not just the iPad, most Apple kit is overpriced for what you get," said Dave Rixon, of Bournemouth. The higher prices aren't entirely Apple's fault. Like the rest of Europe, the UK slaps a Value Added Tax (VAT) on most goods that adds considerably to final purchase prices.

In the U.S., pricing for the Wi-Fi only version, which features 802.11 connectivity, starts at $499 for the 16GB model, $599 for the 32GB model, and $699 for the 64GB version. The Wi-Fi + 3G versions are priced higher. The 16GB model is $629, the 32GB model is $729, and the 64GB version is priced at $829.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll