Apple's Secret Taiwan Facility Focuses On Next-Gen Displays - InformationWeek

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12/15/2015
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Apple's Secret Taiwan Facility Focuses On Next-Gen Displays

Apple has been working on next-generation display technology in a nondescript office park outside Taipei, according to Bloomberg. The focus is on screens for new versions of the iPhone and iPad.

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Apple has built a secret research facility in Taiwan to experiment with and develop next-generation display technology, according to a Dec. 15 report in Bloomberg.

The production lab, located in northern Taiwan, is dedicated to fabricating new display technologies for the iPad and the iPhone. It employs a staff of around 50 people, according to unnamed sources quoted in the article.

The facility, which the article defines as non-descript and tucked away in Longtan Science Park about 30 miles outside of downtown Taipei, the country's capital, is also located reasonably close to the headquarters of Foxconn, which assembles the iPhone.

While an Apple spokesperson declined to comment on the report, Bloomberg's sources say the company is focusing on improving the displays in its mobile products by making them thinner, brighter, and more energy efficient, through the employment of light emitting diode (LED) technology.

(Image: AleksandarNakic/iStockphoto)

(Image: AleksandarNakic/iStockphoto)

Apple has invested considerable time, energy, and marketing dollars on making the thinness and lightness of its devices a major selling point, though the company has been criticized in the past -- and recently -- for obsessing over slimness at the expense of other desirable attributes, like battery life or connecting ports.

Recent reports indicating the next version of the iPhone -- the iPhone 7 -- would dump the standard 3.5-mm headphone jack, found on smartphones the world over, and use the iPhone's Lightning connector dock as the audio output jack as well, elicited some claims that Apple was simply looking to make a cash grab by forcing consumers to buy adapters or a certain style of headphones.

Another possible reason behind the decision, according to speculation, is that Apple is working on making its newest handset even slimmer than the iPhone 6s -- a full millimeter slimmer, in fact, which means the 3.5-mm headphone jack has to go.

[Read about the rumors surrounding the iPhone 6c.]

Apple's head of design, Jonathan Ive, was unapologetic about the quest for slimness at the expense of other attributes in interview earlier this year with the Financial Times.

Ive insinuated it's partly the consumer's fault that the iPhone needs to be recharged so often. "It's so light and thin that we use it so much and therefore deplete the battery," he told the paper.

In addition, Ive noted that a thicker, more powerful battery would necessarily require the iPhone to be thicker and bulkier, therefore reducing its appeal by making it "heavier, more cumbersome, [and] less compelling."

Apple's not the only company with an obsession for slim devices with stunning displays. Archrival Samsung's Galaxy Note 5 and Galaxy S6 edge+, the company's new flagship smartphones, boast OLED displays.

The Galaxy Note 5, for example, has a 5.7-inch high resolution quad HD 2560x1440 pixel display with 518 pixels per inch, while the S6 Edge+ has a curved screen OLED display that is manufactured on a flexible plastic material, allowing it to bend around the body of the smartphone.

LG Display says its new screens will substantially reduce the thickness of laptops by bringing Advanced In-Cell Touch technology to PC screens for the first time, with plans to produce them en masse beginning later this year.

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Nathan Eddy is a freelance writer for InformationWeek. He has written for Popular Mechanics, Sales & Marketing Management Magazine, FierceMarkets, and CRN, among others. In 2012 he made his first documentary film, The Absent Column. He currently lives in Berlin. View Full Bio

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danielcawrey
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danielcawrey,
User Rank: Ninja
12/16/2015 | 8:33:02 PM
Re: Slimness
Seeing as how Apple now owns Beats, it makes sense for the company to require a certain Apple-specific connector. This will help the company boost sales as people will have to buy specific headphone accessories that work with future iPhones. I don't agree with this decision but I can understand why it is being made by the company. It's a cash grab. 
Gary_EL
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Gary_EL,
User Rank: Ninja
12/16/2015 | 2:51:11 PM
Slimness
I've never understood the obsession with slimness. My problem with smartphones is that I have a hard time fitting them in my pocket. The other issue is that I also have to fit in a pair of reading glasses, or the smartphone is useless to me. Whether the thing is 1/8 inches thick or 3/8 inches thick is irrelevant. I just wish the world's fashion designers would come up with a way for a middle-aged man to acceptably wear a kind of Batman's Utility Belt so we can comfortably carry all the electronic accessories necessary for effective living in today's digital world.
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