AT&T Scores BlackBerry Curve 3G And Pearl 3G - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
Commentary
9/29/2010
02:09 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%

AT&T Scores BlackBerry Curve 3G And Pearl 3G

AT&T announced plans to add the BlackBerry Curve 3G and Pearl 3G to its lineup of smartphones.

The BlackBerry Pearl 3G will land in AT&T stores October 17 for $150. RIM refreshed the Pearl earlier this year and added 3G to the GSM version of the Pearl line for the first time. The Pearl 3G also moves to the now-standard optical trackpad for interacting with the device.

The Pearl is RIM's smallest BlackBerry, and has been a popular seller for years. It has seen only evolutionary upgrades over the years, but adding 3G is a long overdue upgrade for this device. It also touts GPS, Bluetooth, 802.11b/g/n Wi-Fi, a 3.2 megapixel camera with flash, and can make use of microSD cards up to 32GB. The Pearl 3G also has a nice, high-rez display.

AT&T was less specific about the Curve 3G's availability. It would only commit to saying that the Curve 3G will reach stores before the holidays. The Curve 3G retains a nice, low $100 price point. (Verizon Wireless is selling the Curve 3G for $30, and Sprint is selling it for $50, but that is after rebates.)

The Curve 3G is compact, but still has a full QWERTY for messaging. It shares many of the same features as the Pearl 3G, including GPS, Bluetooth, 802.11b/g/n Wi-Fi, and can make use of microSD cards up to 32GB. The Curve has a disappointingly low-end display, and also offers a 2 megapixel camera with no flash.

AT&T is taking an unusual tactic on the pricing for both of these phones. Typically, customers have to deal with the hassle of a rebate to get the lowest advertised price from wireless carriers. This time, AT&T is offering the Pearl 3G and Curve 3G for $150 and $100, respectively, with no rebate required.

This leaves me wondering if AT&T is pushing back against the likes of Best Buy, which has also started offering phones without the pain-in-the-neck rebate process.

Both phones require a data plan, which start at $15 for 200MB and $25 for 2GB. Two-year contracts are also required.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
Slideshows
Flash Poll