Bargain BlackBerry Betrays RIM's High-End Aspirations - InformationWeek
Mobile // Mobile Devices
09:34 AM

Bargain BlackBerry Betrays RIM's High-End Aspirations

BlackBerry Curve 9315, launched Thursday for T-Mobile USA, is not the RIM smartphone you want.

Top 10 Tech Fails Of 2012
Top 10 Tech Fails Of 2012
(click image for larger view and for slideshow)
T-Mobile USA announced Thursday the BlackBerry Curve 9315, an entry-level smartphone that will cost just $50 with a new contract. Do yourself and your organization a favor: Don't buy it. The 9315 may be a cheap smartphone, but it arrives mere weeks before Research In Motion launches its next-generation operating system and smartphones.

The 9315 scrapes the bottom of the smartphone barrel when it comes to specs and features. It has a QWERTY keyboard for those who need that physical feedback, and a smallish 2.44-inch display with just 240 x 320 pixels. It's no touchscreen, either. It has a standard TFT LCD display.

The 9315 has a 3.2-megapixel camera that has a flash and can record video. Those images and videos can be stored on the 512 MB of onboard storage or a microSD card up to 32 GB. It supports a wide range of audio and video codecs and can send audio to standard headphones or stereo Bluetooth headphones.

Other features of the 9315 are an FM radio, mobile hotspot support, 802.11b/g/n Wi-Fi and support for the 2G/3G networks operated by T-Mobile in the United States.

[ The war for mobile supremacy saw some serious casualties last year. See Mobile's Biggest Losers In 2012. ]

These aren't the reasons to avoid the Curve 9315, though. The real reason is the operating system. The 9315 ships with BlackBerry OS 7.1 -- an old and outdated platform that will not and cannot be updated.

RIM is officially launching BlackBerry 10, its next-generation platform, on January 30. It has promised that BB10 devices will soon follow.

BlackBerry 10 is wholly different from BB7. It has a new architecture under the hood, and a brand new user interface that makes use of touch gestures to navigate from app to app. The new BlackBerry smartphones will be more comparable to today's better Android devices when it comes to media features and applications. They will have large, high-res displays, good cameras and support the fastest wireless network.

The 9315 is clearly meant for first-time smartphone buyers who are also likely to be consumers; it is not for business pros. This could be trouble for RIM in the long run.

The new BB10 devices will be focused at the top of the market, and will probably have price tags close to $200. That's good. RIM has long needed high-end devices to compete with the iPhone and top Android phones. RIM's BB10 platform isn't likely to reach low-end devices for some time, though. This means devices such as the 9315 will have to fill in the low-cost gap. Old, outdated hardware and software will be a tough sell against new Android devices and other low-cost smartphones, such as the free iPhone 4.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
1/4/2013 | 6:16:48 PM
re: Bargain BlackBerry Betrays RIM's High-End Aspirations
Sadly, the only company currently providing a decent upgrade path is Apple.

I'll go out on a limb here and posit this. I think it's borderline criminal that the cell phone industry will mine conflict minerals (and consume voluminous other materials) to build phones that end users keep for a year or two and then toss out to be "recycled" in some third world location using primitive means. All of that because the platform design had no intention of being in existence for more than a short period of time. With 7 billion people walking this planet, how long can this go on?
Andrew Hornback
Andrew Hornback,
User Rank: Apprentice
1/4/2013 | 4:28:49 AM
re: Bargain BlackBerry Betrays RIM's High-End Aspirations
Why on Earth are manufacturers (like RIM and Samsung) shipping devices that can't be upgraded? Especially with updates actually happening - although the RIM update may as well be vaporware at this point.

I thought the whole idea was to get folks onto your platform and then try to keep them - building a "dead end device" really doesn't accomplish that.

Andrew Hornback
InformationWeek Contributor
User Rank: Apprentice
1/3/2013 | 7:29:55 PM
re: Bargain BlackBerry Betrays RIM's High-End Aspirations
Wow BB must really be desperate for every penny. I just switched from a BB 7.1 Torch to a WP8 Lumia and can say BB will never get me back! Way too many lookups, short battery life, reboots when upgrading apps, uninstalling apps, unexpected reboots. BB OS 7.1 is just plain bad!
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll