BlackBerry's Hardware Hail Mary: 4 Challenges - InformationWeek

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9/25/2014
08:46 AM
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BlackBerry's Hardware Hail Mary: 4 Challenges

Is BlackBerry's Passport smartphone a triumph for keyboard loyalists? Or BlackBerry's last hurrah in hardware?

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Shane M. O'Neill
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Shane M. O'Neill,
User Rank: Author
9/25/2014 | 2:54:48 PM
Re: Blackberry
I don't think BB is in the Wow business anymore. Mobile users have been Wowed into submission by Apple, Google, and Samsung. 
Laurianne
50%
50%
Laurianne,
User Rank: Author
9/25/2014 | 2:43:45 PM
Re: Blackberry
What could BB have done to actually wow people? The apps issue is big. Keyboard love is not enough.
Desperado2012
100%
0%
Desperado2012,
User Rank: Apprentice
9/25/2014 | 1:38:20 PM
Re:Blackberry
Breaking news.. Blackberry to release a new and never before seen Square Pager! It's cutting edge because unlike all other pagers from the 80s and early 90s it has an enormous square screen and it's so big it cannot fit into your front pocket or back pocket but the upside is that it's still square so of course everyone must love it . In other news.. Blackberry to release an entire new line of square mobile devices even though none of them can fit in your pockets. One in particular is a new rotary phone next with that is also square! Attention blackberry executives... Fire your entire engineering crew and maybe you can salvage this technological debacle your faced with.
Shane M. O'Neill
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50%
Shane M. O'Neill,
User Rank: Author
9/25/2014 | 11:37:03 AM
Re: Blackberry
Based on Chen's quote, we'll stop making hardware if our hardware isn't making money, I'd say yes this is a last-ditch effort. BlackBerry doesn't have any options left so they tried to build the ultimate enterprise smartphone. For the reasons Michael lays out here, an "Enterprise Phone" is not enough anymore. Sure, there are still some white-collar pros who just want a work phone and are ok with carrying two phones, and may like the Passport. But that demographic is shrinking and BlackBerry won't be able to make enough money from them. Hail Mary is a fitting description.
Lorna Garey
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50%
Lorna Garey,
User Rank: Author
9/25/2014 | 10:34:05 AM
Re: Blackberry
We debated removing BB completely from this year's end user computing survey (going on now @ http://informationweek.2015consumerization.sgizmo.com/s3/ for anyone interested).  We didn't, but it was a tough call. I think BB had to do something really groundbreaking and whiz-bang to have a shot at mattering again. Think wireless charging, or a keyboard that projects from the device onto a flat surface, or an included wearable ... SOMETHING to get people to sit up and take notice. 

This is nice for people who love their physical keyboards, but nice isn't enough.
LenG942
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50%
LenG942,
User Rank: Apprentice
9/25/2014 | 9:20:56 AM
Blackberry
I am a typical Blackberry user.  I am a business professional who uses their BB at work and after work (whenever that is).  I love the physical keyboard.  I don't play games or watch movies on my BB.  I work on it seven days a week, often 24 hours a day.  I love my BB and will be loyal to it as long as they are available. 
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