CES 2013: Sprint Finally Commits To Windows Phone 8 - InformationWeek
Mobile // Mobile Devices
07:06 PM
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

CES 2013: Sprint Finally Commits To Windows Phone 8

Sprint has agreed to offer smartphones running Microsoft's Windows Phone platform, but not until this summer.

CES 2013: 9 Cool Gadgets
CES 2013: 9 Cool Gadgets
(click image for larger view and for slideshow)
Sprint announced late Monday that it will offer Windows Phone 8 devices from both HTC and Samsung later this year. This is a significant change in stance for Sprint, which hasn't offered a new Windows Phone device since the 2010-era HTC EVO Pro.

All Sprint's competitors launched Windows Phone 8 devices earlier this year. AT&T, T-Mobile USA and Verizon Wireless sell a range of Windows Phones from the likes of HTC and Nokia. Verizon will soon sell a Samsung-made Windows Phone, too. Was Sprint beginning to feel left out?

Not likely.

Sprint has, on many occasions, expressed skepticism about Windows Phone's chances in the market. In August, when asked, "What do you think about Windows Phone?" Sprint CEO Dan Hesse said, "I don't know. You tell me."

[ Get the latest smartphone news from CES. See CES 2013: Smaller Smartphone Players Steal Spotlight. ]

Sprint VP David Owen said the platform, and the EVO Pro in particular, did not perform well for the Now Network. It had a higher rate of returns than many of Sprint's other smartphones. That's why Sprint pulled back and decided to wait for Windows Phone to age a bit. It did not offer Windows Phone 7.5 devices when they launched in October 2011, and did not lead out of the gate with Windows Phone 8 this past fall, as its competitors did.

The Windows Phone 8 offerings from HTC and Nokia, including the 8X, 8S, Lumia 920 and Lumia 820, are solid devices that perform well. Sprint did not say what devices it would offer other than the hardware will be made by HTC and Samsung. It isn't a big stretch to assume that Sprint will sell the HTC 8X and Samsung ATIV Odyssey, which are also sold by Verizon Wireless. (Verizon's network uses the same CDMA technology, so HTC and Samsung don't have to do too much to alter their phones to make them compatible with Sprint's network.)

Sprint will be late to the party by the time its WP8 handsets arrive, and even now its announcement feels halfhearted and unenthusiastic.

Microsoft has surely been pitching Sprint hard on its new platform, especially as a benefit for Sprint's enterprise customers. Perhaps now that Sprint sees the Windows 8 / RT / Phone 8 picture more clearly, it has more faith in Microsoft's platform. Or maybe Sprint is feeling more confident now that it has $20 billion in cash headed in its direction, thanks to Softbank's investment. Whatever the reason for Sprint's change of heart, it's a good one that will increase choice for consumers.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
User Rank: Apprentice
1/8/2013 | 7:37:51 PM
re: CES 2013: Sprint Finally Commits To Windows Phone 8
I am sorry but your article is not fully correct. Sprint carried the HTC Arrive, a windows & phone, that got launched sprint 2011
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll