This is one of the dumbest inventions I've heard of in recent times. May be good at a club or bar to decide when to cut people off, but for personal use, if you're that lazy and/or stupid to not know what you're drinking and how much your're drinking, then this smart cup is the least of your problems.
Next, it will connect to facebook, and we can see all the idiots post how much beer or how many mixed drinks they've consumed so their employer and the law can use it against them. Can't wait to see those surprised morons in the news..."Well I didn't know that posting on facebook would be evidence!!!".
In ten years, twitter, facebook, and things like this have moved us closer to what the Soviet Union wanted during the cold war than if they had just taken us over...And we're just volunteering for it all...Unbelievable.