Developers Buy Entire Stock Of Google Nexus One - InformationWeek
Mobile // Mobile Devices
09:12 AM
Eric Zeman
Eric Zeman
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Developers Buy Entire Stock Of Google Nexus One

Google announced via the Android Developers Blog that device-hungry developers have snatched up its initial inventory of the Nexus One handset.

Googler Tim Bray calls the Nexus One "a little too popular" in a blog post he published late Thursday. That's an odd way to describe a device that attempted to break new ground and ended up failing.

The Nexus One became available in January of this year and could only be purchased directly from Google's own Web store. It was initially available for T-Mobile's network, but an AT&T version eventually lined the virtual store shelves, too. Though Sprint and Verizon Wireless committed to selling the Nexus One, they both later reneged and sold newer devices instead. It wasn't long after that Google announced it was going to close up the Nexus One Web store.

Once the store was closed, the Nexus One was briefly unavailable. The device recently became available for developers only through the Android Developers Program. It was for sale to registered developers for the full retail price of $530. Bray explains what happened next.

"A couple of weeks ago, we arranged that registered developers could buy an unlocked Nexus One via their publisher page in Android Market. We think it's a good development platform and a nice phone. Apparently, you agree. Somewhat too many of you, in fact; we blew through the (substantial) initial inventory in almost no time, and they’re back-ordered from HTC, who are doing a pretty good job of managing runaway success amid a worldwide AMOLED shortage. Everyone appreciates that it's important to the platform to get phones in the hands of developers, so we're working hard on re-stocking the shelves; stand by."

Google hasn't published sales figures of the Nexus One, though it had sold about 50,000 units in its first few weeks of availability in January and February.

The Nexus One -- good phone though it may be -- has impressive specs, but is already being bested by the newest devices on the market. Devices from Samsung, HTC, and Motorola have larger displays, better cameras, and offer more features.

Unless you're a developer, there's little reason to go after the Nexus One. If you're dying for a Nexus One, however, you can always try eBay. A quick check on Friday returned thousands of available Nexus Ones.

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll