Display Supply Issue Forces HTC To Favor Sony - InformationWeek
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7/26/2010
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Eric Zeman
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Display Supply Issue Forces HTC To Favor Sony

HTC has confirmed that AMOLED supply constraints are forcing it to change display suppliers for its touch-based smartphones.

HTC has been unable to make enough Droid Incredible's to meet the demand at Verizon Wireless. The problem? Not enough displays to go around. HTC sources its displays to Samsung, and Samsung hasn't been able to keep up.

Since HTC is losing out on sales, it is giving up on Samsung's AMOLED displays and switching to Sony's Super LCD display (SLCD) technology. HTC said that it will begin using SLCDs in a "variety" of its devices, and points out that the HTC Desire and Nexus One are on the list.

According to HTC, SLCD offers five times better power management when compared to other LCD technologies. It also offers a wide viewing angle, clear contrast and "natural balanced color." The displays that HTC will use include Sony's new VSPEC III technology.

"HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand," said Peter Chou, CEO of HTC Corporation in a prepared statement. "The SLCD displays provide consumers with a comparable visual experience to HTC's current 3.7 inch displays with some additional benefits including battery performance."

The company doesn't specifically call out the Droid Incredible as receiving this new display, but it would make sense. Verizon Wireless customers interested in the Droid Incredible have had to wait weeks to get their devices. If you place an order today for a Droid Incredible, it won't ship August 3.

Curious as to why Samsung is the weak link here? The company is launching a wave of Galaxy S handsets around the world with its own Super AMOLED displays. It's reasonable to assume that Samsung has been prioritizing its AMOLED production to favor its own handset division.

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