Google Glass is available for one day only to anyone willing to plunk down $1,500. Here's why I'm saying no.
10 Wearables To Watch At CES 2014
(click image for larger view and slideshow)
Seeking to expand its pool of user-testers, Google is making Google Glass, its camera-laden wearable computer, available to the general public for a single day. Previously, Glass was available only to select Explorers and those invited by the Explorers. The cost? A mere $1,500. Purchasing Glass will give buyers the chance to join a small but growing group of people willing to flaunt their nerdiness in public. Sound enticing? Not to me.
Here are five reasons I won't be rushing out to buy Google Glass today, or anytime soon.
1. Cost. At $1,500, Google Glass doesn't come cheap. That's a lot of cash to front for a product with uncertain value. There are plenty of other things you can buy for $1,500: A really nice laptop; four Nexus 5 smartphones; six Chromebooks; three entry-level or two maxed-out Apple iPad Airs; a killer HDTV; a laptop, smartphone, and tablet … I could go on, but you get the idea.
2. I don't want to get beat up. Over the weekend, Business Insider reporter Kyle Russell was assaulted for wearing Google Glass while walking down the street in San Francisco. He's not the first, and he probably won't be the last, to become the victim of a crime due to misconceptions about what Google Glass is and what it does. Russell wasn't using Glass when he was assaulted; it simply happened to be on his face, and there was no provocation -- a stranger ran up to him, grabbed Glass from his face, ran down the street, and smashed it. Russell wasn't injured, but others have been in similar attacks. (Many of these attacks have taken place in San Francisco, where the tech industry is facing a backlash from non-techie residents).
3. The hardware isn't quite there yet. I happen to like the general idea behind Google Glass, but I don't think it has reached its final form. Google hasn't tweaked Glass much in the year since it first hit Explorers' faces, but my guess is Google hasn't finished adjusting the product. Google is spelling out the trial status of the product quite clearly by calling users Explorers. Further, Google promised a consumer version of Google Glass would be available at some point for much less than $1,500.
4. Other wearables are more enticing. The wearable computing device category is far from defined, but there are other products in the market that offer more utility -- smartwatches, for example. The current crop of wrist-based computers not only offers notifications and the ability to interact more fully with smartphones, but they double as music players, workout partners, and cameras. They also cost much less; most are priced between $150 and $300.
5. The 'Gl@sshole' effect. Google Glass has received a somewhat cynical reaction from people around the world. Many fear it out of privacy concerns. Many think it is over-engineered to solve problems that don't exist. This generally negative view has prompted Google to set up a list of Dos and Don'ts for Explorers: Don't be creepy or rude; don't glass-out (pay attention to Glass so long you forget your surroundings); and don't wear it and expect to be ignored are just a few. Edward Snowden's NSA revelations have raised public awareness of privacy issues, and many Americans are now much more sensitive about their personal privacy. Google Glass's ability to clandestinely record video and take pictures has many people assuming the worst of Glass wearers.
I do think Google Glass is an interesting experiment. I hope Google is able to transition the product to something that's more useful, more accepted, and less expensive.
Our InformationWeek Elite 100 issue -- our 26th ranking of technology innovators -- shines a spotlight on businesses that are succeeding because of their digital strategies. We take a close at look at the top five companies in this year's ranking and the eight winners of our Business Innovation awards, and offer 20 great ideas that you can use in your company. We also provide a ranked list of our Elite 100 innovators. Read our InformationWeek Elite 100 issue today.
Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.