Google Maps Spurs iOS 6 Adoption - InformationWeek
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08:25 AM

Google Maps Spurs iOS 6 Adoption

Data from mobile advertising networks suggests that many iPhone owners updated their devices to iOS 6 after Google Maps became available again.

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Google may have unintentionally helped Apple increase the adoption rate of its iOS 6 platform. Two separate advertising companies saw a spike in individual iOS 6 users in the days following Google Maps' availability for the iPhone. The theory is these users decided to avoid iOS 6 (at least for a little while) due to its lack of Google Maps.

Apple released iOS 6 several days ahead of the iPhone 5's launch in September. It is compatible with the iPhone 5, iPhone 4S, iPhone 4, iPhone 3GS, iPad 2, iPad Retina Display, iPad Mini and the fourth- and fifth-generation iPod Touches. The initial uptake of the new operating system was very good.

iOS 6 scored a 25% adoption rate across all iOS devices in the first 48 hours, reaching 100 million of them. (The iPhone 5, iPad Mini and fourth-generation iPad all ship with iOS 6 preinstalled.) By early October, estimates placed iOS 6 adoption at about 60% of all iPhones. Clearly, not everyone updated their iPhone to iOS 6.

One reason some iPhone owners steered clear of iOS 6 was Apple Maps. iOS 6 ditched Google Maps in favor of Apple's navigation software. Phones that had been updated to iOS 6 no longer had access to Google Maps, an application that's been a part of the operating system since 2007. Apple Maps was not the replacement Apple hoped it might be, and many faulted its lack of accuracy. Recently, an Australian police department cautioned that travelers not rely on Apple Maps for navigation and instead use an alternative service.

[ Apple's mobile market share means Google can't dismiss it, but RIM may not be so fortunate. What If Google Ignores BlackBerry 10? ]

Things changed on December 12, however, when Google Maps for the iPhone hit the App Store.

Google recently crowed that its new application saw more than 10 million downloads in the first 48 hours it was available. This correlates with data shared by MoPub, which is a mobile advertising exchange. TechCrunch reports that MoPub saw a massive increase in iOS 6 impressions in the days after Google Maps hit the iPhone.

"We observed since the launch of Google Maps for iOS 6 a 30% increase in unique iOS 6 users, and we think it's related to Google Maps," said MoPub's CEO in an email to TechCrunch. "It verifies the hypothesis that people were actually holding back to upgrade until Google Maps was available."

It's a plausible scenario. Despite the allure of new features, some device owners are more cautious when it comes to system updates. They'll let others adopt first, read the reports of bugs and problems, and then wait for a maintenance update to arrive before upgrading themselves. The case of Apple Maps presented a slightly different angle, but certainly could have convinced some to hold off on iOS 6.

What did you think? Did any of you hold off on updating to iOS 6 because of the Apple/Google Maps issue? Please sound off in the comments below.

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User Rank: Apprentice
1/2/2013 | 5:52:27 AM
re: Google Maps Spurs iOS 6 Adoption
Sometimes it's impossible to draw a concrete line between cause and effect. I can personally say that I know of 6 people that updated to iOS only AFTER google maps was made available. It seems that this was the major driving force for them, and this article seems to back that up. Surely it'll be hard to bring up irrefutable evidence to support this, but it seems that at least at an anecdotal level this article seems to hold up (with my personal experience).

Jay Simmons
Information Week Contributor
User Rank: Apprentice
12/20/2012 | 2:45:56 PM
re: Google Maps Spurs iOS 6 Adoption
There is a GREAT book called "Damned Lies and Statistics" I suggest this author read. In the book they speak about how people will take ONE fact, often dubiously arrived at, to prove something to the exclusion of all else.

For me I can tell you, my wife and I this week bought two iPhone 5's as early Christmas gifts to ourselves. China's iPhone 5 went on sale...I think the number was 2 million sold over 2 days?

But the increase couldn't be "NEW" iOS 6 devices coming on line could it? Nawww....

What's truly sad here is in all the press and blogger regurgitation of this "cause and effect" claim not a single one of you has done any sort of analysis or even questioned the "we think" finding as anything other than fact. Truly sad!

Carry on!
User Rank: Apprentice
12/19/2012 | 3:52:15 PM
re: Google Maps Spurs iOS 6 Adoption
Google should make better mobile apps and focus more on consistency. Their web apps and native apps are entirely different worlds. And that sucks big time.

They should start with Google Drive for iPad which is terrible. So much worse than the PC version. Luckily, I downloaded Appser for Google Docs and can run the Google Docs web app on the iPad with this third party app. Google was supposed to do this in the first place, but they only think on the ad money I guess...
User Rank: Apprentice
12/19/2012 | 3:20:27 PM
re: Google Maps Spurs iOS 6 Adoption
yep, I held off ... in fact I'm waiting for raving reviews of GM on iOS6 before I adopt.
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