Google Nexus 7: Expect July Fireworks - InformationWeek
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Google Nexus 7: Expect July Fireworks

Look for a heavily revised version of Google's entry-level Android tablet to arrive just in time for your summer vacation, say sources.

Google Nexus 7, Take Two: What To Expect
Google Nexus 7, Take Two: What To Expect
(click image for slideshow)
A new seven-inch tablet is on deck from Google, reports Reuters. The next-generation Nexus 7 will likely be available by July, and will offer various hardware improvements when compared to the original.

As with the 2012 Nexus 7, the 2013 model will be built for Google by Asustek. The device will feature a seven-inch screen, but its resolution will be improved. The current device's screen measures 1280 x 800 pixels. By way of comparison, the slightly larger iPad Mini's display has 1024 x 768 pixels. The 2012 Nexus 7's screen looks better than the iPad Mini's. It's unclear, however, what the new Nexus 7's screen resolution will be. Reuters' sources suggest that the new tablet will have less bezel around the improved display, too. The current generation's bezel is somewhat unattractive.

The 2013 Nexus 7 will receive a new power plant. Google and Asus will drop the Nvidia Tegra chip found in the original and replace it with a Qualcomm Snapdragon processor. The exact processor model from Qualcomm was not disclosed by Reuters' sources, but they said the change is being made for "power reasons." The Tegra 3 processor was not known for its thrifty use of the battery. Qualcomm's Snapdragon line often combines the processor and wireless radio module in one chip.

[ Is Samsung fighting a losing battle, asking you to swap your phone/tablet combo for one device? See Samsung's Galaxy Mega Phablets May Go Too Far. ]

Other details from Reuters' sources are thin. The only other real detail provided is pricing, which is said to be in the $149 - $199 range. The current Nexus 7 sells for $199 - $249, depending on the variant. If Google drops the price to $149, it will undercut the Apple iPad Mini's $329 lowest price by the huge margin of $180.

The thinking behind the low price is to steal market share from Apple, and get eyeballs looking at Google's services. Google makes the bulk of its revenue from advertising. It may sell the 2013 Nexus 7 at or slightly below cost just to move more units. In fact, the company hopes to sell 8 million Nexus 7 tablets during the second half of the year. That's close to double the number of Nexus 7 tablets Google sold during the same period last year.

To say the new Nexus 7 will have a better screen and faster processor doesn't take much brainpower to figure out. It's the smaller details that make the story more interesting, and Reuters' piece is bereft of those specs. Will the new Nexus 7 be thinner/lighter? Will it have a back-facing camera? What about RAM, wireless network support and internal storage? And of course, will it run Android 5.0?

These are the details expected to show up during Google I/O, which takes place May 15 - 17 in San Francisco.

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User Rank: Apprentice
4/3/2013 | 5:27:09 PM
re: Google Nexus 7: Expect July Fireworks
Now I don't know you, but you comments are typical of Apple fanboys and honestly, none of what you said remotely resembles true. The iPad Mini clearly came out because of the fact that Samsung and the others pushed out their mini tablets. Even Steve Jobs said before he passed away that he'd never ship such a device. Sure, he could alays lie, but still... we have to trust that he meant what he said.

The fact is that the Google app store can go toe to toe with the iTunes store just fine and there are other Android stores as well if you don't want to use them - what does Apple have? Besides, I have friends who develop for both platforms and it is a pain in the rear to get approved by Apple since you have to play by their rules to get in their store... Why should we need to be censored because they don't like a certain app...

Besides, let's go back to the Nexus 7 vs iPad Mini discussion. The Nexus 7 is probably one of the better tablets on the market in terms of construction and Google support. Quality wise and display wise it looks fantastic. My company and many other companies (American Airlines) are buying Android tablets because we realize that Apple just doesn't play well with others.

Apple has never been known as an innovator themselves - they simply pretty things up and then dupe consumers into thinking they are cool. The only thing I fault Google for is the fact that they don't have control over their ecosystem. That needs to be fixed ASAP. If they can do that, then bye bye Apple... Android wins.

I am personally glad I did not buy a Nexus 7 yet (even though my coworkers have them). this will definitely make me wait a little longer but that's okay - after all, they say the best things that come are to those who wait.
User Rank: Apprentice
4/3/2013 | 5:10:12 PM
re: Google Nexus 7: Expect July Fireworks
I am sorry but I cannot get excited about anything google. Have you tried the current nexus? It pales in comparison to the ipad mini. The build quality of the nexus is horredous covered in cheap plastic. It provides nowhere near the user experience as the ipad. The google is slow and lags quite a bit. Their ecosytem and quality of apps is not on the same level as apple. have you compared the screens of the ipad and nexus side by side? The ipad is far superior due to higher pixel density and allows much more viewing real estate than the nexus.
The ipad is also aesthetically beautiful, very thin and very light. In comparison, the nexus feels like im holding a brick.
Apple will continue to dominate for people who want very high quality products that work perfectly every time. The googles of the world are for people who simply are shopping for a cheaper priced product. In a money no object scenario, I highly doubt anyone would pick the nexus over the ipad. A Corvette is very cheap compared to a Ferrari 458, yet comparably fast. Go test drive the Ferrari then the Corvette. You'll understand why I paid $258,000 for the 458 when I could have bought a Corvette for $60K.
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