Intel's Post-PC Strategy: 4 Takeaways - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Mobile // Mobile Devices
News
9/11/2013
12:14 PM
Connect Directly
Twitter
RSS
E-Mail
50%
50%

Intel's Post-PC Strategy: 4 Takeaways

From wearable technology to $100 tablets to city infrastructure, Intel plans to puts its chips in almost everything. And Moore's Law lives.

Samsung's New Gadgets: Visual Tour
Samsung's New Gadgets: Visual Tour
(click image for larger view)
Intel's processors once dominated the computing landscape, but the company has been under pressure as chips based on the rival ARM architecture have become the preferred engine for not only mobile devices, but also a new breed of data center technologies.

At this week's Intel Developer Forum (IDF) in San Francisco, CEO Brian Krazanich outlined how the company plans to maintain its stature. The speech marked his first major appearance since succeeding Paul Otellini in May, and his message was, in a sense, simple: Intel intends to put a chip in almost everything.

Krazanich stressed that the company is still committed to innovation in the floundering PC space. He also argued that new manufacturing processes will help the company catch up to ARM in the mobile space. But his keynote address also emphasized wearable technology and the Internet of Things. How will this vision change Intel's trajectory? Here are four takeaways from Intel's IDF presentation.

1. Quark is a new line of processors designed for wearable technology and the Internet of Things.

Quark, which Krazanich introduced for the first time this week, is one-fifth the size of Intel's low-power Atom processors, which are used in mobile devices. With such tiny dimensions, the chip is designed to be an ultra energy-efficient component in wearable products and connected devices.

[ Wearable tech for your health: 10 Wearable Health Tech Devices To Watch. ]

Krazanich and Intel president Renée James argued that the technology could be paradigm-changing. Doctors currently rely on isolated tests to gauge patient health, but a wearable product could provide a perpetual stream of information, leading to better and earlier detection of diseases. A city could likewise benefit by embedding sensors in its infrastructure and using collected data to better understand traffic flows, environmental pollutants and other complex variables that affect governance. Intel has worked on ideas like this before, but at IDF, where the CEO showed off Intel reference designs for wearable devices, Quark opened up a new chapter.

Intel isn't the only one who has this vision, however; Cisco executives have repeatedlytalked about the same opportunities. Forrester Research, meanwhile, has said wearable technology could be as game changing as the iPhone. Although the potential effects of connected devices might be clear, Intel's place in it is still hazy. One question is how manufacturers will take advantage of Quark chips. Intel said that unlike ARM, it will not license Quark's core CPU; instead, it will provide hooks to which companies can attach their own IP.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
1 of 2
Next
Comment  | 
Print  | 
More Insights
Comments
Oldest First  |  Newest First  |  Threaded View
MarciaNWC
50%
50%
MarciaNWC,
User Rank: Author
9/11/2013 | 5:24:44 PM
re: Intel's Post-PC Strategy: 4 Takeaways
Internet of Things seems like Intel's biggest opportunity given the state of the PC and mobile markets.
cbabcock
50%
50%
cbabcock,
User Rank: Strategist
9/11/2013 | 8:23:49 PM
re: Intel's Post-PC Strategy: 4 Takeaways
"14 nanometer circuits by 2014" is a good Intel battle cry. It's going to be hard for competitors to match Intel's progression of shrinking circuits -- 7 nanometers in sight.At some point the features that can be put on a small chip will be a factor and Intel will be there, competing for mobile devices.
Commentary
AI Regulation: Has the Time Arrived?
John Edwards, Technology Journalist & Author,  2/24/2020
News
Fighting the Coronavirus with Analytics and GIS
Jessica Davis, Senior Editor, Enterprise Apps,  2/3/2020
Slideshows
IT Careers: 10 Job Skills in High Demand This Year
Cynthia Harvey, Freelance Journalist, InformationWeek,  2/3/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Slideshows
Flash Poll