The iPad Mini is a modest product at a premium price. That's good news for Google, Amazon, and Barns & Noble, but it probably won't prevent the iPad from slipping below 50% market share.
My worst fear about the iPad Mini has come true: It's way overpriced. The iPad Mini delivers a sub-HD 1024x768 resolution display at an entry price of $329, which is vastly higher than the $199 entry price for 7" Android tablets that have 1280x800 or better resolution displays.
Read what other BYTE contributors are saying about the iPad Mini:
Physically, the iPad Mini is the thinnest and lightest in the 7- to 8-inch tablet segment and the superior craftsmanship is undeniable. The added width problem is mitigated by the reduced casing, although it might be a bit too wide to palm and it might not fit in the same pockets. And although the back has a beautiful metallic surface, it doesn't feel nearly as good as the rubberized back of its competitors.
The resolution of the 7.85" display--Apple rounds to 7.9"--is utterly uninspiring compared to the competition. Apple touted the larger Web surfing experience, but for video playback, the size of widescreen videos isn't much larger than a 7" widescreen tablet and HD videos have to be scaled down to 1024-pixel-by-576-pixel resolution rather than a native 1280x720 resolution. Even the Full HD 1080P-capable 8.9" Kindle and 9" Barnes & Noble Nook HD+ are less expensive at $299 and $269, respectively.
Apple spent an unusual amount of time talking about, but not naming, the Nexus 7 at its iPad Mini launch event, which shows how worried Apple is about the 7" competitors eating into the tablet market. Yet Apple is leaving a lot of room for a lower-cost competitor with superior hardware. The market has shown willingness to pay a premium price for a premium Apple product, but the iPad Mini is a modest product at a premium price. That's good news for Google, Amazon, and Barnes & Noble, but it probably won't prevent the iPad from slipping below 50% market share.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Cybersecurity Strategies for the Digital EraAt its core, digital business relies on strong security practices. In addition, leveraging security intelligence and integrating security with operations and developer teams can help organizations push the boundaries of innovation.