iPhone 5 On Discount At Wal-Mart - InformationWeek

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12/15/2012
05:16 PM
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iPhone 5 On Discount At Wal-Mart

$127 gets you a 16GB iPhone 5 at certain Wal-Mart stores, but not online, for the next 30 days. The cut-rate strategy, arranged with Apple's cooperation, is in contrast to Apple's premium image. iPads are also on deep-discount.

Wal-Mart is offering Apple's iPhone 5 and iPhone 4S at substantial discounts, with the knowledge and permission of Apple. The phones will be available for 30 days in 3,000 unspecified Wal-Mart stores. They will not be available online.

The 16GB iPhone 5, which lists for $199 and was selling at Wal-Mart for $189.97, costs $127 under the discount, and requires a two-year contract with Verizon, AT&T or Sprint. Wal-Mart is selling the 16 GB iPhone 4S for $47 with such a contract.

The news was broken by Reuters Friday. According to Reuters, a Wal-Mart spokesperson said "We worked together with them on this."

Reuters also reports that "Wal-Mart is pricing the iPad starting at $399, down from $499. Beginning December 17 the retailer said it will throw in a $30 iTunes card."

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