iPhone 6s: My Painless Experience At The Apple Store - InformationWeek
IoT
IoT
Mobile // Mobile Devices
Commentary
9/26/2015
12:05 PM
Eric Zeman
Eric Zeman
Commentary
50%
50%

iPhone 6s: My Painless Experience At The Apple Store

Apple's new iPhone 6s and iPhone 6s plus reached stores Sept. 25, but not as many people lined up to buy them as in previous launches.

iPhone 6s Debut: 7 Tips For Buyers
iPhone 6s Debut: 7 Tips For Buyers
(Click image for larger view and slideshow.)

Apple began selling the iPhone 6s and iPhone 6s Plus on Friday. The new smartphones are available in a dozen countries and are expected to sell swiftly. So where were the big, unruly lines of year's past?

I drove past my local Apple Store at 6:30 a.m. on Sept. 25 and was surprised to see no more than two dozen people standing in line. Last year, I arrived at the same store at 4 a.m. and was stunned to find close to 200 people in front of me.

At 9 a.m., I walked into the Apple Store to buy an iPhone 6s Plus and was helped right away (because I had a reservation). The number of people waiting in the line for walk-ins was no greater than 30.

(Image: Eric Zeman)

(Image: Eric Zeman)

Pictures from some of Apple's biggest stores around the world showed hundreds of people queued up for the new iPhones, but the line for the flagship 5th Avenue store in New York City didn't circle multiple city blocks as it has in years past.

Tech journalist Harry McCracken shared a photo from the San Francisco flagship store with the caption: "iPhone line crazy by normal standards, sane by iPhone standards."

Apple staff told me the new reservation system played a big role in keeping initial lines to a minimum.

This year, customers pre-ordering the iPhone were asked to select a time and store in which to pick up their new handset. The reservations are spread across the entire day and pretty much guarantee customers will get the iPhone they want no matter when they arrive. In other words, there's not as much need to show up early for fear the phones will sell out. Distributing pick-up times from 8 a.m. to 9 p.m. (or later) truly cut down on the early-morning frenzy.

[Here's our comparison of the iPhone 6s and the Galaxy S6.]

There are other possibilities, however, that aren't as pleasant to contemplate: People aren't as interested in new iPhones as they used to be. The iPhone 6s and 6s Plus are variations on last year's iPhones. They toss in a few new features -- primarily 3D Touch and a better camera -- but they're by-and-large the same.

For many consumers, these changes aren't enough to warrant lots of excitement. To wit, the number of people I still see using the iPhone 4/4s and iPhone 5/5s is surprisingly high.

Apple would have us believe otherwise.

"Customer response to the iPhone 6s and iPhone 6s Plus has been incredibly positive, we can't wait to get our most advanced iPhones ever into customers' hands," said Philip Schiller, Apple's SVP of Worldwide Marketing, earlier this week. The company says first weekend sales should surpass the record 10 million it sold last year. We'll see.

The iPhone 6s and 6s Plus are available in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the UK, and the US. Pricing starts at $649.

Eric is a freelance writer for InformationWeek specializing in mobile technologies. View Full Bio
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
yalanand
50%
50%
yalanand,
User Rank: Ninja
9/30/2015 | 11:53:28 AM
Re: Product Cycle Dizzyness
It even puts the 6 to shame. It's a shame on me that I bought the 6 and now I am regretting it because I knew the S would be better, but I did not expect it to be leagues better than the 6.
yalanand
50%
50%
yalanand,
User Rank: Ninja
9/30/2015 | 11:51:50 AM
Re: Product Cycle Dizzyness
Apple did a great job by ensuring they get a thin crowd at any time of the day. And considering they sold 13 million handsets I am not sure if people are losing interest over the phones. Maybe in the long run, but first week sales prove otherwise.
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
9/29/2015 | 12:30:49 PM
Re: Product Cycle Dizzyness
Agree, I didn't purchase mine yet, but from what I've seen from those who have, it puts the 5 to shame in comparison and I'm not willing to "miss out" any longer.
DDURBIN1
50%
50%
DDURBIN1,
User Rank: Ninja
9/29/2015 | 9:55:51 AM
Re: Product Cycle Dizzyness
@vnewman2, 13 million sales this past weekend are mostly from people like you, 4 and 5 variety hold outs.  There are probably still another 20 million plus in the US market that should upgrade to a 6S.  I'm betting the 6S will be Apples most popular iPhone as all the older iPhones are ready for an upgrade.
vnewman2
50%
50%
vnewman2,
User Rank: Ninja
9/28/2015 | 8:53:22 PM
Re: Product Cycle Dizzyness
@DDurbin1 - I don't disagree with your sentiments, although I'm guessing a lot of these purchases are people who have shattered screens on the 6 and weren't about to buy a replacement and already be a step behind the game.  That and people like me who have held on to the 5 despite the battery draining over the span of a few hours...I can't take it anymore.
DDURBIN1
50%
50%
DDURBIN1,
User Rank: Ninja
9/28/2015 | 11:15:35 AM
Product Cycle Dizzyness
It's been less than a year since the iPhone 6 hit the shelves. Most haven't completed their contracts from last years iPhone 6 purchase.  There is nothting about hte iPhone 6S to warrant renewing a contract early.  Same if puchased out right.  Samsung's Galaxy S6 and Note 5 are in the same boat over last year's Galaxy 6 or Note 4. 
News
Enterprises to Bump Up IT Spending in 2019
James M. Connolly, Executive Managing Editor, InformationWeekEditor in Chief,  9/12/2018
News
AIOps to Drive Big IT Pivot
Jessica Davis, Senior Editor, Enterprise Apps,  9/11/2018
Commentary
AWS vs. Azure: Users Share Their Experiences
Guest Commentary, Guest Commentary,  9/7/2018
Register for InformationWeek Newsletters
Video
Current Issue
The Next Generation of IT Support
The workforce is changing as businesses become global and technology erodes geographical and physical barriers.IT organizations are critical to enabling this transition and can utilize next-generation tools and strategies to provide world-class support regardless of location, platform or device
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll